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Digital Channels Data Manager

Position purpose :

The Digital Consumer Experience Team based in Geneva is a growing center of excellence within the Ploom Brand Group, focused on building a modern global brand and digital consumer experiences. Ploom is on an exciting journey to transform our enterprise data and analytics function to turn our data into a winning advantage. A key part of this is to create a pivotal role to bridge the gap between our business stakeholders and the data, analytics, and AI teams.

This critical link between the business team and the data team will ensure that the business has the data it needs to function effectively. This role will be responsible for data governance, strategy and the relevant channel performance reporting, working in close collaboration with the Master Data Governance team, our data reporting team, and the product owners of our database and marketing automation platforms to homogenize data processes, standards and reporting.

This will require effective and efficient collaboration cross-functionally within the Brand Group as well as adjacent departments and external partners to represent the voice of the business during the development of data processes, harmonization and governance frameworks that will bring this role to life.

The position of Digital Channels Data Manager demands a collaborative attitude, good communication skills, excellent project managerial skills, creative skills, and a process-focused aptitude that will enable the effective design key capabilities along our strategic digital maturity roadmap through the lens of the business. The successful candidate will bring a wealth of digital capabilities into the brand environment to challenge traditional ways of thinking. This role is ideal for a highly organized, strategic thinker with a passion for digital transformation and all things data, ready to make a significant impact in a large, complex organization.

What will you do – responsibilities :

Data Governance and Compliance

Act as the single point of contact with the Master Data Governance Office to ensure the business team defines and complies with the necessary data quality standards and collaborate with them to implement and maintain data governance policies and procedures. Ensure data consistency and harmonization across all business functions.

Data Strategy and Use Case Enablement

Develop and execute data strategies that support the business objectives and enhance consumer personalization. Enable D2C, B2B2C and other offline use cases, ensuring that data strategies align with business needs. Monitor the value of each use case and provide insights to drive business decisions and improvements.

Performance Reporting and KPI Management

Design and implement digital channel KPIs that align with business objectives to measure the success and impact of data and analytics products, ensuring solutions provide actionable insights and tangible business value. Use performance data to drive business decisions and improvements.

Consumer Interaction Mapping

Ensure consistency of KPIs for each touchpoint and across the consumer journey. Collaborate with channel owners to align defined KPIs with business objectives. Analyze interaction data to identify bottlenecks and areas for optimization. Enhance consumer personalization by mapping consumer interactions and ensuring data consistency.

Stakeholder & Agency Management

Experience in managing and educating stakeholders in all things data, especially in the governance, harmonization and consistency realm. Lead the development and delivery of training programs to ensure that stakeholders across the organization understand and adhere to data governance guidelines. Drive change management efforts to embed data governance practices within the culture of the business.

Who are we looking for – requirements :

• Graduate degree or equivalent vocational training in Business, Computer Science, Data Science or related discipline
• 7+ years of experience in digital strategy, data operations, or data governance roles within a complex, matrixed organization
• Data and AI Experience : Strong business experience in data and analytics, business intelligence, data management, or related fields
• Data and AI Product Expertise : Experience building and deploying data and analytics products, technology, business intelligence, data management, or related fields, using agile methods
• Experience with data governance frameworks, content management systems (CMS), and marketing automation platforms
• Strong understanding of data privacy regulations, such as GDPR, and data compliance best practices
• Capability to work effectively with different departments and external agencies
• Ability to organize and prioritize projects across markets and to build effective relationships
• Demonstrated experience in supporting large-scale data and analytics initiatives in a complex, fast-paced environment

Recruitment process :

Thank you very much for your interest in the role. You are welcome to apply.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps :

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure : Phone screening with TA >

Assessment tests >

Interviews >

Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.