CRM/ Data analyst

You are passionate about fragrances and storytelling? You are curious about the world?You want to see your ideas happen within an in-house creative department?

You want to manage a niche perfume brand from A to Z?You want to join an innovative and fast-growing LUXURY company based in Geneva?

This is your opportunity! MEMO INTERNATIONAL is a family fragrance group established in 2007 with a portfolio of 3 niche perfume brands Memo Paris, Floraiku Paris and Hermetica Paris.

We’re a company that genuinely cares about our people, our products, our clients, and the environment. High energy, creativity and an entrepreneurial spirit are essential qualities that animate every member of our team every day.

We are poets. We are curious about the world. We love fragrances, we love to dream. If you have great eye, the ability to capture and highlight products and a quick learning pace, we want you on our team!POSITION SUMMARYWe are seeking a CRM / Data Analyst to join our Digital Team at Memo International.

As an integral member of our dynamic team, your role will encompass enhancing the visibility of our brand across digital platforms globally, aiming to meet our brand and sales objectives.

You will be responsible for the meticulous analysis of digital data, including CRM and eCommerce metrics, to ensure strategic alignment and performance optimization.

Your duties will also include ensuring the flawless execution and adherence to Memo International's brand standards online, maintaining the same level of excellence as our offline channels.

Additionally, you will use data-driven insights to contribute to providing the optimal online experience by enhancing brand representation and the shopping experience on our own website and on our physical point of sales.

WHAT YOU WILL DOCampaign and Content Calendar ManagementEcommerce Marketing Calendar Oversight : Manage the ecommerce marketing calendar to include promotions, website content, emails, SMS.

Collaborate with internal stakeholders to ensure that ecommerce content are align with the overall brand strategy while achieving traffic and sales targets.

Content Supervision : Oversee the site content process, which includes creating creative briefs, reviewing and providing feedback on creative assets, coordinating with our in-house creative team, and ensuring error-free content is deployed across the website, CRM and all marketing channels.

Analytical Optimization : Utilize analytical insights to boost the visibility of the brand on digital platforms internationally, working closely with marketing and sales teams to synchronize digital strategies with brand and sales objectives.

Digital Marketing ExpertExecution of CRM Marketing Strategies : Implement best-in-class digital marketing practices that balance brand storytelling with effective sales tactics.

Optimize owned channels (email and sms) and collaborate with external experts as necessary.Third-Party Marketing Partnerships : Manage relationships with third-party marketing partners, including those for paid ads and affiliates.

Keep them informed about campaigns, product launches, and KPI targets, ensuring they deliver optimal consumer experiences with a test-and-learn approach.

Innovative Practices and A / B Testing : Stay abreast of the latest innovations in digital marketing and ecommerce technologies through webinars, industry journals, and competitive benchmarking.

Identify opportunities for A / B testing of copy and visual content, sharing and implementing learnings.Lead & ManageCross-Functional Team Leadership : Cultivate strong relationships with cross-functional teams across Brand Management, Creative, Commercial, and Finance.

Measuring goals and ensuring deliverables are met.Performance Reporting : Regularly prepare detailed reports on the performance of digital platforms and initiatives.

Communicate findings and strategic recommendations to the Digital Team and relevant stakeholders.Collaborative Project Management : Work closely with team members on projects aimed at enhancing the digital presence and effectiveness of the brand.

Participate in cross-functional teams to ensure seamless integration of digital strategies with overall business objectives.