Digital marketing manager Jobs in Lugano

Purpose & Overall Relevance for the Organization :

• To drive sustainable market share growth within assigned key account(s) and categories while complimenting and driving adidas strategic growth plan
• Support the wider wholesale team in driving the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online

Key Responsibilities :

To support the development of account strategies, formalizing them by Strategic Account Plans and get sign-off by the direct superior

To sell-in and agree on sell-out support and align on Joint Account Plans with SKAM and accounts

Monitor sell-out and the order book continuously and ensure reliable and cost efficient supply for the account

Monitor and report on customers and competitors activities and propose / initiate / take actions

Provide realistic plans and forecasts on customer performance

Ensure customer compliance in line with trade agreements

Analyze and monitor consumer demand, category trends and the defined key account digital assortment and identify opportunities to help accelerate our brands’ net sales & market share

Take ownership of ensuring consistent & premium content for our brands across the defined key accounts and continuously monitor the on-site assortment for availability, visibility and findability

Ensure that the content is locally relevant to the target consumer and respective geographies

Execute Digital Shelf optimization initiatives in close collaboration with the account’s digital team & the European DPC community

Enhance the visibility of the adidas brand across the accounts, tailoring to maximize impact based on the respective specific consumer journey

In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across the account

Regularly give feedback of the respective account into the Cluster DPC and wider WHS teams to help drive best-practice & consistency in our approach across Europe

Showcase expertise in key internal & external environments (e.g. Sell-ins, key account meetings, General Manager / Sales Director meetings, Sales & Marketing meetings etc.)

With a focus on the consumer, evaluate how our current digital Go-to-market approach can be optimized to drive mutual benefits & increased efficiencies

Working in conjunction with the Lead SKAM, support the development of category growth plans and drive implementation across wider channel

Key Relationships :

SKAM

Wholesale Analytics team

Local DPC community

Buyers & Merchandisers

Respective BU’s

Trade Marketing, Brand Marketing, and Sports Marketing

Sales Planning, Business Planning, Account Operations, Credit Management, Finance

Knowledge, Skills and Abilities :

Very good commercial knowledge and business acumen

Negotiation skills, self-confident appearance and representation skills

Very good strategic and operational skills

Very good analytical skills

Results-oriented

Very good visionary and leadership skills

Very good team player with proven ability to work cross-functionally to achieve goals and objectives

Ability to influence business partners from other functional areas to build consensus and understanding

Interest and experience in managing employees is an advantage

Deep understanding of the Swiss marketplace and the Swiss retail landscape

Very good interpersonal skills (e.g. communication, negotiation)

Mental flexibility, initiative, determination and creativity

Fluency in written and spoken English and German is mandatory; knowledge of French is an advantage

Digital mindset and very good knowledge of digital commerce and digital media

Very good MS Office skills (with a focus on Excel and PowerPoint)

Willingness to travel

Requisite Education and Experience / Minimum Qualifications :

Minimum 3 years of professional experience in sporting goods industry

Proven experience within a Key Account Selling Environment

University degree in the field of Business, eCommerce or equivalent

Experience working with external stakeholders, ideally within the sportswear industry

Strong knowledge of local E-Commerce landscape in the sportswear industry