- Recherche d'emploi
- Montreux, VD
- directeur marketing
Directeur marketing Offres d'emploi - Montreux, VD
- Offre sponsorisée
Global Digital Marketing Activation Lead
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Directeur de travaux 100% CDI (H / F / D)
AdeccoAigle, CH- Offre sponsorisée
Directeur Général
Hotel EringerCully, Vaud, CHGlobal Digital Marketing Activation Lead
Nespresso HQVevey, CHPosition Snapshot
Location : Vevey, Switzerland
Company : Nespresso HQ
Act. Rate : Full-Time 100%
Type of contract : Permanent contract
What we offer at Nespresso
Exciting opportunities to develop your career your way
Flexible working arrangements - facilitating creativity and collaboration
A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you!
Quality and sustainability at the core of who we are and a critical vision of driving positive change
The opportunity to be part of a B Corp certified company and one of the world's most trusted brands
Don't hesitate to connect with us during the recruitment process to learn more.
Position Summary
At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success - all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team- Reimagine what coffee can be. Reimagine what you can become.
We are looking for a strategic and results-driven leader to help shape the future of consumer engagement at Nespresso, helping us bridge CRM and Performance Marketing to enhance our digital impact across all channels.
As a Global Digital Marketing Activation Lead , you will be at the heart of this transformation, leading the development of high-impact digital strategies that enhance engagement, drive conversion, and build long-term consumer relationships.
You will act as the strategic lead for cross-channel initiatives, working closely with regional teams, HQ stakeholders, and agency partners to ensure digital marketing activations align with business priorities. Additionally, you will play a key role in supporting local markets, equipping them with the right tools, frameworks, and best practices to scale personalized marketing efforts.
You will lead a team of digital marketing talents, with potential expansion into Retail Media, Search, Social Media, and Affiliate Marketing.
Join us and be part of the future of consumer engagement at Nespresso.
A Day in the Life of a Global Digital Marketing Activation Lead
Define and Lead the Global Digital Marketing Activation Strategy
- Design comprehensive digital marketing strategy to maximize engagement and performance. Ensuring measurable impact on sales, acquisition, and retention.
- Define performance-driven marketing frameworks across Paid Search, Organic Search, Social Media, Affiliate Marketing, and e-Trade Marketing (Amazon)
- Oversee global paid media activations planning, ensuring consistency and alignment with business priorities.
Drive Performance & Data-Driven Decision Making
Enable Global, Zone & Market Digital Execution
Team Leadership & Cross-Functional Collaboration
Innovation & Future-Proofing Consumer Engagement
Key Performance Indicators (KPIs)