Financial data analyst Jobs in Basel

Audience Intelligence & Data Lead

New York, United States

Audience Intelligence & Data Lead

New York, United States 2 weeks ago 74 applicants

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Art Basel provided pay range

This range is provided by Art Basel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$,.00/yr - $,.00/yr

Direct message the job poster from Art Basel

Julie Mackerer

Global Talent Acquisition Manager at MCH Group ❇️ *** #recruitment 📣 #baseljobs 📌 #liveenvents ✨ ***

Art Basel is a leading art world authority shaping the conversation across art, culture, and the global creative economy. Our mission is to provide high-value and high-engagement content and commentary to professionals, collectors, and expanding high-scale ‘art curious’ communities around the world. As we enter an ambitious new phase of brand and creative elevation, we are building a dynamic creative, brand and content platform operation designed to engage new audiences, amplify our brand reach and deliver best-in-class content excellence.

Art Basel is seeking an Audience Intelligence & Data Lead to lead the development of the data strategy and infrastructure that powers audience growth across our global platform. Reporting to the Global Head of Audience Growth & Intelligence, this role sits at the intersection of strategy, analytics, and technology, translating audience intelligence goals into scalable systems, reporting frameworks, and actionable insights that support Art Basel’s fairs and year-round initiatives. Working closely with Digital, Marketing, VIP, and Data teams, you will help shape the foundation for how Art Basel understands, segments, and engages its audiences — while supporting the development of the Art Basel Insights product.

Your Responsibilities:

Audience Strategy & Segmentation

• Develop audience segmentation frameworks and collector lifecycle mapping
• Design client journey frameworks for key audience groups
• Partner with Marketing, VIP, and Digital teams to translate segmentation insights into engagement strategies

Data Infrastructure & Governance

• Lead the development of reporting cycles, governance frameworks, and workflow integration across Marketing and VIP teams
• Coordinate with Digital and Data teams on CRM migration initiatives, translating audience growth needs into technical specifications
• Build and maintain BI dashboards and reporting tools that track collector engagement, VIP growth, and platform performance across the collector journey
• Establish data quality standards and processes to ensure accurate and consistent audience intelligence

Analysis & Reporting

• Analyze CRM, digital, and event data to track collector lifecycle value and identify high-potential audience segments
• Support partnership development and sponsorship strategy through audience insights
• Lead quarterly reporting against Art Basel’s strategic goals
• Monitor cross-industry trends across luxury and cultural sectors to identify emerging collector audiences

Art Basel Insights Product Support

• Lead cross-team execution of the global data roadmap supporting the Art Basel Insights product
• Coordinate with external partners and vendors on data integration and product development timelines
• Contribute to the design of reporting frameworks and data products for gallery partners and collectors

Cross-functional Leadership

• Work with Fairs, Regions, and Marketing teams to ensure data collection and reporting processes operate effectively across all shows (Basel, Miami Beach, Hong Kong, Paris)
• Manage timelines, budgets, and vendor relationships for data and technology initiatives
• Lead requirements-gathering sessions and maintain project documentation
• Drive internal adoption of new data practices and reporting systems

Your Profile:

• 7+ years of experience in analytics, business intelligence, or data-focused product roles
• Experience across art, fashion, or related industries is a plus
• Experience developing audience segmentation, lifecycle frameworks, or behavioral models
• Strong hands-on experience with SQL, Tableau or Looker, CRM reporting, and Excel modeling
• Experience leading CRM implementations or data migration projects
• Ability to translate business needs into technical requirements and collaborate effectively with engineering teams
• Strong communication skills with experience presenting insights to senior leadership
• Proven ability to lead complex cross-functional projects and manage external vendors
• Interest and knowledge of art, culture, and the luxury sector

• Seniority level

  Mid-Senior level

• Employment type

  Full-time

• Job function

  Information Technology

• Industries

  Events Services

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