Audience Intelligence & Data Lead
New York, United States
Audience Intelligence & Data Lead
New York, United States 2 weeks ago 74 applicants
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Art Basel provided pay range
This range is provided by Art Basel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$,.00/yr - $,.00/yr
Direct message the job poster from Art Basel
Julie Mackerer
Global Talent Acquisition Manager at MCH Group ❇️ *** #recruitment 📣 #baseljobs 📌 #liveenvents ✨ ***
Art Basel is a leading art world authority shaping the conversation across art, culture, and the global creative economy. Our mission is to provide high-value and high-engagement content and commentary to professionals, collectors, and expanding high-scale ‘art curious’ communities around the world. As we enter an ambitious new phase of brand and creative elevation, we are building a dynamic creative, brand and content platform operation designed to engage new audiences, amplify our brand reach and deliver best-in-class content excellence.
Art Basel is seeking an Audience Intelligence & Data Lead to lead the development of the data strategy and infrastructure that powers audience growth across our global platform. Reporting to the Global Head of Audience Growth & Intelligence, this role sits at the intersection of strategy, analytics, and technology, translating audience intelligence goals into scalable systems, reporting frameworks, and actionable insights that support Art Basel’s fairs and year-round initiatives. Working closely with Digital, Marketing, VIP, and Data teams, you will help shape the foundation for how Art Basel understands, segments, and engages its audiences — while supporting the development of the Art Basel Insights product.
Your Responsibilities:
Audience Strategy & Segmentation
- Develop audience segmentation frameworks and collector lifecycle mapping
- Design client journey frameworks for key audience groups
- Partner with Marketing, VIP, and Digital teams to translate segmentation insights into engagement strategies
Data Infrastructure & Governance
- Lead the development of reporting cycles, governance frameworks, and workflow integration across Marketing and VIP teams
- Coordinate with Digital and Data teams on CRM migration initiatives, translating audience growth needs into technical specifications
- Build and maintain BI dashboards and reporting tools that track collector engagement, VIP growth, and platform performance across the collector journey
- Establish data quality standards and processes to ensure accurate and consistent audience intelligence
Analysis & Reporting
- Analyze CRM, digital, and event data to track collector lifecycle value and identify high-potential audience segments
- Support partnership development and sponsorship strategy through audience insights
- Lead quarterly reporting against Art Basel’s strategic goals
- Monitor cross-industry trends across luxury and cultural sectors to identify emerging collector audiences
Art Basel Insights Product Support
- Lead cross-team execution of the global data roadmap supporting the Art Basel Insights product
- Coordinate with external partners and vendors on data integration and product development timelines
- Contribute to the design of reporting frameworks and data products for gallery partners and collectors
Cross-functional Leadership
- Work with Fairs, Regions, and Marketing teams to ensure data collection and reporting processes operate effectively across all shows (Basel, Miami Beach, Hong Kong, Paris)
- Manage timelines, budgets, and vendor relationships for data and technology initiatives
- Lead requirements-gathering sessions and maintain project documentation
- Drive internal adoption of new data practices and reporting systems
Your Profile:
- 7+ years of experience in analytics, business intelligence, or data-focused product roles
- Experience across art, fashion, or related industries is a plus
- Experience developing audience segmentation, lifecycle frameworks, or behavioral models
- Strong hands-on experience with SQL, Tableau or Looker, CRM reporting, and Excel modeling
- Experience leading CRM implementations or data migration projects
- Ability to translate business needs into technical requirements and collaborate effectively with engineering teams
- Strong communication skills with experience presenting insights to senior leadership
- Proven ability to lead complex cross-functional projects and manage external vendors
- Interest and knowledge of art, culture, and the luxury sector
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Information Technology -
Industries
Events Services
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