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Paid Social Specialist
The company
As «Master of Materials», Rado has achieved a pioneering role in the watch industry. Material competence, innovative design and modern watchmaking art characterize our brand and ensure that we are always one step ahead of the competition. These characteristics give the Rado watches their incomparable appeal and character - Feel the Rado difference!
description
Hands-on Account Management
Campaign ownership: Plan, build, launch and optimise paid social campaigns for our HQ international accounts across platforms.
Full-funnel setup: Define the structure from awareness to conversion: audiences, bidding, placements, catalogue and Advantage+ Shopping setups and remarketing across 20+ subsidiaries.
Creative testing: Run a structured creative testing programme (hooks, formats, UGC vs. produced, influencer content) and turn results into briefs for our creative partner and organic team.
Optimisation: Own budget pacing, bid strategy and audience optimisation to improve incremental return and creative efficiency.
Agency Steering & Market Guidance
Agency management: Steer our external paid media agencies on the scope they execute: briefs, check-ins, performance reviews, audits and accountability to agreed benchmarks.
Market guidance: Act as the paid social reference for local markets and their agencies: review plans, set standards and best practices, support launches.
Budget management: Manage the paid social budget across platforms, markets and campaigns; own pacing.
Digital Asset Management: Oversee the DAM platform for local markets, keeping assets organised, current and easy to order; train and support local teams in using it.
Measurement & Collaboration
Data analysis & reporting: Analyse performance in Ads Manager, GA4 and our reporting stack; deliver actionable insights to the team, markets and leadership.
Measurement: Contribute to our incrementality work (brand lift, conversion lift, geo tests) and keep pixel, CAPI and event setups clean with our data partners.
Creative and organic collaboration: Work closely with the organic social and influencer team and the creative partner so all content follows one creative direction.
Platform intelligence: Stay ahead of , TikTok and other platform automation developments and bring relevant innovations into our setup.
Profile
Creative judgement: A sharp eye for what works in social creative and the ability to brief creative teams; ideally in luxury, fashion, design or lifestyle brands.
Agency and stakeholder management: Experience steering agencies and working with contacts across markets and cultures.
Mindset: Rigorous, structured and curious; comfortable owning results in a small team with a large international scope.
Strong communication skills, with the ability to translate technical details into clear, accessible language.
Professional requirements
Platform expertise: 3-5+ years of hands-on experience managing multi-market paid social accounts on , TikTok, Snap and emerging platforms, brand or agency side. You have run accounts yourself, not only steered them.
Technical depth: Strong command of Advantage+, catalogue and Shopping setups, audience strategy, CAPI and events; comfortable with creative testing frameworks.
Analytics: Proficiency in GA4, and TikTok measurement and visualisation tools (Looker Studio or similar). Able to connect media metrics to revenue and incremental impact.
Certifications: Blueprint and TikTok certifications are a plus.
Languages
English: Excellent verbal and written communication skills.
French or : An advantage.
Company address & contact
Rado Watch Co Ltd
Bielstrasse 45
CH-2543 Lengnau
Want to join us?
Are you motivated to become part of the Rado family? As an employer we offer a great environment and benefits such as:
We are looking forward to receiving your online application. Applications must include a motivation letter and CV, as well as letters of references and copies of relevant transcripts and/or diplomas.
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