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The Digital Marketing Manager is responsible for defining and delivering digital marketing and e-commerce initiatives that strengthen brand presence, support customer engagement, and drive online sales across key retail platforms, with a strong focus on Amazon EU. The role takes a holistic approach to digital marketing, spanning campaign planning, content coordination, digital merchandising, full budget ownership, and performance analysis.
Alongside its core responsibilities, the role also includes strategic oversight of marketing and e-merchandising activities across selected Middle East E-commerce channels.

Key Responsibilities

Strategy, Planning & Budget Ownership

• Define and implement digital marketing and e-commerce strategies aligned with brand and commercial objectives across Europe, with additional strategic oversight for the Middle East.
• Hold full ownership of the annual digital marketing and e-commerce budget across EU and ME, including planning, allocation, phasing, and in-year optimization.
• Translate broader marketing and commercial plans into clear digital, media, and marketplace priorities.
• Shape strategies based on both advertising performance and underlying retail performance to ensure commercial impact.

Stakeholder & Partner Management

• Act as the primary point of contact for Amazon advertising stakeholders, managing ongoing relationships, joint business discussions, and campaign planning.
• Maintain close alignment with Amazon retail performance to inform strategic decisions, media investment, and merchandising priorities.
• Collaborate with internal stakeholders across brand, product, and regional teams to align objectives and execution.
• Share campaign results, performance insights, and strategic recommendations with higher management, supporting decision-making and responding to business needs.

Campaigns, Content & Activation

• Plan and oversee digital marketing campaigns across key retail platforms, ensuring consistency in messaging, timing, and brand expression.
• Coordinate digital content and marketplace activations that support brand storytelling, launches, and key commercial moments.
• Ensure paid and organic initiatives work together to support visibility, engagement, and sales objectives.

E-commerce & Digital Merchandising

• Oversee e-commerce marketplace presence, including product content, brand presentation, merchandising priorities, and seasonal activations.
• Ensure product listings are accurate, compelling, and aligned with brand guidelines and SEO best practices.
• Ensure products are presented in the most effective way across e-commerce platforms, optimizing category placement, product visibility, and conversion paths.
• Apply a strong understanding of Amazon’s ecosystem to guide content, merchandising, and campaign execution across marketplaces.

Performance, Insights & Reporting

• Monitor digital and e-commerce performance across channels, balancing brand, media, and retail KPIs.
• Analyze trends in traffic, engagement, and sales to inform optimization and future planning.
• Use customer feedback, retail signals, and marketplace insights to continuously refine strategies and execution.

Continuous Improvement

• Stay informed on digital marketing, e-commerce, and online retail trends, with a strong focus on Amazon developments.
• Identify opportunities to enhance customer experience, content quality, and marketplace execution.
• Continuously evolve approaches based on insights, market dynamics, and business priorities
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Qualifications

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience

• 5+ years of experience in digital marketing and e-commerce, ideally within a consumer, fashion, or retail-driven environment.
• Proven experience managing significant annual budgets and planning full-year digital strategies.
• Strong hands-on experience with Amazon, including advertising, merchandising, and retail performance dynamics.
• Previous experience working on Amazon Ads (ideally within Amazon or a certified Amazon Ads partner environment) is a strong asset.

Skills

• Strong understanding of digital marketing, content, and e-commerce merchandising.
• Familiarity with Amazon marketplace fundamentals, including advertising levers, content standards, and retail performance drivers.
• Ability to translate performance data into clear, actionable insights to support decision-making.
• Strong stakeholder management and communication skills.

Tools

• Strong working knowledge of Excel.
• Basic familiarity with Adobe Creative tools (e.g. Photoshop, Illustrator).