Fleet manager • baar
Abbott is a global healthcare leader that helps people live more fully at all stages of life.Our portfolio of life-changing technologies spans diagnostics, medical devices, nutrition, and branded g...Mehr anzeigen
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About Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans diagnostics, medical devices, nutrition, and branded generic medicines. With more than 110,000 colleagues serving people in over 160 countries, we are committed to advancing healthcare through innovation, science, and impact.
Abbott's nutrition business is a trusted partner across healthcare systems, delivering science-based nutritional solutions that support patients, caregivers, and healthcare professionals worldwide. Millions of people around the world count on our leading brands – including Similac,PediaSure, Pedialyte, Ensure, Glucerna andZonePerfect – to help get the nutrients they need to live their healthiest life.
What You’ll Do
Lead the development and execution of compliant, insight‑driven marketing strategies to grow and strengthen brands in the Swiss nutrition market across end users, caregivers, and key stakeholders (HCPs, KOLs, pharmacists, authorities, and associations).
Drive commercial performance by achieving sales, market share, and margin targets, owning the full marketing mix (pricing, positioning, packaging, placement, and target audiences) and translating strategy into impactful market activation plans.
Enable and partner with sales and field teams by delivering clear, relevant, and compliant brand messaging, high‑ROI marketing tools, and strong customer engagement programs across media, digital, and in‑field execution.
Manage annual marketing plans, budgets, and calendars with strong cross‑functional and agency collaboration, ensuring alignment, execution excellence, and transparent performance tracking.
Apply strong business and analytical acumen by monitoring market and sales data, identifying gaps and opportunities through research, evaluating ROI, and sharing actionable insights with leadership to continuously optimize brand performance.
Qualifications
Bachelor’s degree in Marketing, Business, Life Sciences, Nutrition, or a related field Advanced degree (MBA, MSc) is an advantage
5+ years of marketing experience in healthcare, ideally within Nutrition, Pharmaceuticals, or Medical Devices Fluency in English
Proven experience working with reimbursed products and complex healthcare systems
German is an advantage
Working at Abbott
At Abbott, you can do work that matters, grow professionally, and contribute to improving lives around the world. We offer a purpose-driven culture, international exposure, and continuous learning and development opportunities.
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