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Communication & Brand Experience Manager
Introduction de la société
JOIN OUR TEAM
Founded in Lancaster, Pennsylvania, in 1892, Hamilton creates watches with a unique balance of authenticity and innovation. Its timepieces synchronized the first railroads and kept time for aviation pioneers and U.S. soldiers. A favorite of filmmakers for decades, Hamilton watches have appeared in more than 500 movies, with custom pieces playing a pivotal role in several Hollywood blockbusters. With a continued commitment to craftsmanship and accuracy, Hamilton launched the world's first electric watch in 1957 and the first LED digital watch in 1970. A member of the Swatch Group, the global leader in watch manufacturing and distribution, Hamilton's current collections combine its American spirit with true Swiss precision.
At Hamilton, we value authenticity and innovation not only in our watches but also in our people. We bring our dedication to excellence and our spirit for adventure to every project.
Made up of individuals from around the world, our team values people who bring up bold ideas and make them happen. We believe the sky isn't the limit, but merely the beginning.
Designed for adventurers, pioneers, creators and everyday heroes, our watches do much more than tell time, they tell a story. Join our team and start your Hamilton story!
Description du poste
We are seeking a talented and dynamic Communication & Brand Experience Manager to take ownership of all existing PR & Event tools and to actively participate in the development of the brand. Qualitative work, flexible thinking and tactical efforts will facilitate the candidate to succeed within his/her new function. You will drive company's "pioneer spirit" in the markets through initiatives/communication outreach.
YOUR RESPONSIBILITIES
Global Marketing Activities
Develop 360 global marketing activities to grow the brand awareness on an international level (e.g. special product launches, seasonal campaigns)
Lead movie and gaming promotions by being the point of contact for movie studios and markets, overseeing marketing plans, consolidating results and reporting KPIs
PR
Develop, evolve and distribute all PR tools (press texts, press kits)
Be the point person for the PR managers in all countries and help them implement the international PR strategy in their market
Search and propose copywriters and distribute work according to expertise
Create global PR reports and analysis by consolidating all market results and propose action to improve the PR outcome
Establish and maintain strong relationships with the key media across all channels
Host international media during global events
Lead the speech writing, preparing responses to interviews to CEO
Manage crisis communication in alignment with the management
Manage the Swiss Press relationships and secure local press coverage
Create global Advocacy strategy (including content creators, friends of the brand and brand ambassadors) and be the main contact for all markets (approving profiles, defining activation calendar, overseeing budgets)
Manage the museum watch collection and keep it updated
Manage the movie watch consignment and partnership agreements
Events
Develop global event concepts and follow through their planning, execution and reporting in coordination with local marketing teams
Lead the Hamilton Behind The Camera Awards event organization and coordination
Profil
At Hamilton, we look for individuals who have set themselves apart with a commitment to excellence and a curious spirit. Successful members of our organization have a hands-on personality, as well as excellent communication and organization skills. They develop and implement bold initiatives that strategically balance risk and outcome expectations, and work equally as team players and independent decision makers. We bring passion and enthusiasm to every project and value people who work hard to meet their goals. With many opportunities for growth, this role will be both challenging and rewarding for the right candidate.
Compétences requises
Bachelor's or master's degree in marketing, communication or hospitality
Several years of experience in Marketing / Communication
Good knowledge of the global media landscape
Experience with journalists, bloggers and influencers
Experience as project leader
Experience in an international environment
Communicative, flexible, willing to take the lead, team player, hands-on, independent, outgoing
Open-minded, willing to work in an international environment
Proficient in Microsoft tools
Langues
French and/or German speaker
Fluent in English both written and spoken
Any other languages are an advantage
Lieu de travail
2504 Bienne
Personne de contact
Federica Raho jidb764b1fa jit0730a jiy26a