Content manager Jobs in Binningen

Your responsibilities

:

Product positioning & audience ownership:

• Apply and refine product positioning within established portfolio frameworks, ensuring clarity and resonance for assigned product audiences.
• Apply and refine defined audience segments for the assigned product, articulating clear value propositions tailored to each segment.
• Execute lifecycle marketing initiatives aligned with defined portfolio lifecycle strategy to drive awareness, activation, engagement, and retention.
• Ensure alignment between product positioning, audience strategy, and commercial objectives.

End-to-end product marketing delivery:

• Lead end-to-end product marketing execution for assigned products, translating defined portfolio frameworks into high-quality, performance-driven go-to-market delivery.
• Develop structured acquisition, activation, and retention strategies in collaboration with CRM, digital, and data teams.
• Define launch and adoption tactics for new initiatives, features, or product evolutions.
• Translate strategic objectives into measurable campaign and performance roadmaps.
• Implement and monitor defined KPIs across awareness, engagement, conversion, and retention, providing structured performance feedback and optimisation recommendations.

Growth & continuous optimisation:

• Drive audience growth, adoption, and engagement through performance-driven marketing tactics.
• Analyse performance data and adjust marketing approaches to maximise impact.
• Contribute new ideas and optimisation opportunities to improve product performance within established frameworks.

Cross-functional collaboration:

• Work closely with Product, Brand, Communications, Partner Marketing, and Fair Marketing teams to ensure integrated delivery.
• Align strategic direction with operational and tactical execution in collaboration with project managers.
• Contribute to leadership presentations and product positioning materials as required.

Budget and financial accountability:

• Manage allocated product marketing budgets within approved portfolio parameters, ensuring disciplined execution and accurate forecasting.
• Maintain structured reporting on performance metrics and growth outcomes.
• Ensure financial accuracy and alignment with broader portfolio priorities.

Your profile:

• 5–8+ years of experience in product marketing, growth marketing, or brand-led product environments.
• Proven experience delivering end-to-end product marketing initiatives.
• Strong understanding of audience segmentation, lifecycle marketing, and conversion strategy.
• Experience working in cross-functional and international environments.
• Strong analytical and performance-driven mindset.
• Excellent project management and organisational skills.
• Strong communication and stakeholder management capabilities.
• Fluent in English; additional languages are a plus.
• Willingness to travel as required.

• Karrierestufe

  Berufserfahren

• Beschäftigungsverhältnis

  Vollzeit

• Branchen

  Künstler und Autoren und Veranstaltungsdienste

Mit einer Empfehlung lassen sich Ihre Chancen auf ein Vorstellungsgespräch bei Art Basel verdoppeln.

Lassen Sie sich benachrichtigen, wenn ein neuer Job veröffentlicht wird. Benachrichtigung einstellen

Loggen Sie sich ein, um Jobbenachrichtigungen für Positionen als „Produktmarketingmanager“ einzurichten.

oder

Neu bei LinkedIn?

Wenn Sie auf „Weiter“ klicken, um Mitglied zu werden oder sich einzuloggen, stimmen Sie der , der und der von LinkedIn zu.

Ähnliche Jobs

• ACG Global Commercialization Manager

  Basel, Basel, Schweiz Vor 17 Stunden

• Product Manager Gx & Primary Care (m/w/d) %

  Basel, Schweiz Vor 2 Wochen

• Associate Director, Marketing, Switzerland

  Basel, Basel, Schweiz Vor 4 Tagen

• (Senior) Product Manager Ix & Specialty Care (m/w/d) 80-%

  Basel, Schweiz Vor 1 Woche

• Lead POS Communication (m/w/d)

  Basel, Basel, Schweiz Vor 1 Woche

• Senior Director, Head of Global Marketing, EPD (m/f/d)

  Basel, Basel, Schweiz Vor 3 Wochen

• Marketing Operations & Activation Specialist (m/w/d)

  Basel, Basel, Schweiz Vor 1 Woche

• Marketing Assistent (w/m/d) Bereich Salat- & Gemüseconvenience, 80 - %

  Basel, Basel, Schweiz Vor 2 Wochen

• Global Sites Network Communications Manager

  Basel, Basel, Schweiz Vor 1 Woche

• Product Managerin Payment (w/m)

  Basel, Basel, Schweiz Vor 1 Woche

• Product Manager – Infrastructure (IaaS / Sovereign Cloud / OpenShift)

  Basel, Basel, Schweiz Vor 2 Wochen

• Senior Manager, Market Access Specialty Care

  Basel, Schweiz Vor 1 Tag

• Lead Product Management (a)

  Basel, Schweiz Vor 1 Woche

• Lead Product Managerin Lending Solutions (w/m)

  Basel, Basel, Schweiz Vor 1 Woche

• Senior Global Product Manager CMF

  Basel, Basel, Schweiz Vor 1 Woche

• Product Manager Berufliche Vorsorge (w/m/d), 80-%, Basel

  Basel, Basel, Schweiz Vor 1 Tag

• Marketing Assistant (w/m/d) Bereich Süsswaren / salzige Snacks

  Basel, Basel, Schweiz Vor 2 Wochen

• Disease Area Lead Immunology

  Basel, Schweiz Vor 1 Tag

• Manager, Laboratory Systems & Data

  Basel, Basel, Schweiz Vor 1 Tag

• Director, Commercial, Switzerland

  Basel, Basel, Schweiz Vor 2 Wochen

• Senior Communications BP Sustainability & Corporate Topics

  Basel, Basel, Schweiz Vor 1 Woche

• Marketing Content Specialist

  Basel, Schweiz Vor 2 Wochen

• Product Owner (%)

  Basel, Basel, Schweiz Vor 1 Woche

• Head of Retail Media (m/f/d) %

  Basel, Basel, Schweiz Vor 1 Tag

• Expert Opportunity - Pharma Marketing Manager ($80/hr, up to $1,/week)

  Basel, Basel, Schweiz Vor 2 Wochen

• Associate Director, Global Value & Access, Hematology

  Basel, Schweiz Vor 1 Tag

• Du brennst für unsere Marke, liebst Events und die Interaktion mit Menschen. (aka Trainee-Programm mit Fokus: Event & Sponsoring)

  Basel, Basel, Schweiz Vor 1 Woche

Ebenfalls angesehen

• Expert Opportunity - Senior Brand Manager ($80/hr, up to $1,/week)

  Basel, Basel, Schweiz Vor 2 Stunden

• Partner Lead, EMEA

  Basel, Basel, Schweiz Vor 2 Wochen

• IT Communications & Digital Content Specialist

  Basel, Basel, Schweiz Vor 3 Tagen

• Manager - Artificial Intelligence & Data – AI Strategy

  Basel, Basel, Schweiz Vor 1 Tag

• IP Search & Analytics Manager

  Basel, Schweiz Vor 2 Wochen

• Market Access Manager

  Basel, Schweiz Vor 1 Woche

• Director, Commercial Development Oligonucleotides

  Basel, Basel, Schweiz Vor 6 Tagen

• Global Project Manager (m/f/d) - /1

  Basel, Schweiz Vor 2 Tagen

• Product Owner CRM Vertrieb (w/m/d) - Teilzeit oder Vollzeit

  Basel, Basel, Schweiz Vor 1 Woche

• Praktikant:in Brand Management und Trade Activation Persil, Schwarzkopf, u.v.m. % (all genders)

  Basel, Basel, Schweiz Vor 3 Wochen