Marketing Manager Location: Geneva or Zurich

The opportunity : Marketing Manager

At HSBC, we’re a trusted international organisation with a global customer base of around 39 million customers worldwide through a network that covers 62 countries and territories.

In Europe, our ambition is to become the leading international wholesale bank and we need talent like you to help us meet our ambition.

Whether you want a career that could take you to the top or in an exciting new direction we offer opportunities, support and rewards that will take you further.

The role is part of our team deliverables focusing on marketing. Marketing for Asset Management focuses on understanding customers and the identification, development and execution of marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role is responsible for working with the Head of Client Services & Marketing in the management and execution of the marketing strategies and activities to deliver against the objectives and ambitions of Asset Management and specific AMCH Marketing Strategy and Plan.

They also work with and guide local sales teams to ensure that the HSBC brand is promoted in a cohesive and consistent way and using the agreed campaign assets and supporting materials produced.

Are you interested ? Do you have Marketing experience ? Do you enjoy to be part of a cohesive team ?

If you answered yes to any of these questions, we want to hear from you !

What you will do :

Impact on the Business :

The role holder is responsible for the management of :

The execution and effectiveness of regional and local brand campaigns, platforms and campaign assets that can be used consistently across the markets - implementation of planning of events from A to Z;

organizing campaigns & mailings which include CRM lists, coordinate with external mailing firm, etc..

• Website champion; manage the content and deliverables for AMCH.
• Manage the production, distribution & storage of collaterals with internal and external providers (brochures, slideshows, giveaways, branded items, etc..).
• The creative development process within Marketing, including agency relationships and processes to support creativity and consistency throughout the markets.
• Relevant aspects of brand governance in terms of guidance, framework and templates and the processes that support their use (including the Marketing Centre).
• Responsibility for ensuring all elements of campaigns are managed within the agreed marketing spend.
• Backup client service related tasks to be carried out accurately and in accordance with established procedures within agreed timescales.

Teamwork :

Identify and work with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered by all areas of the business.

Key stakeholders include the global Marketing teams and Sales heads / teams.

• Drive introduction and adaptation of HSBC Group best practices.
• Liaise with marketing across HSBC globally, sharing best practice, common standards and approaches.
• Contribute to the efficiency of the Client Services team.

Operational Effectiveness & Control :

• Follow marketing financial process, procedures and manage within the Marketing budget allocated.
• Review and monitor the Global Marketing brand communications and campaign activity to meet local Brand and Marketing objectives.
• All agreed marketing campaign plans are developed, delivered, and measured in line with the agreed processes and governance framework.
• Responsibility for ensuring all marketing activities are measured, evaluated and reported, post implementation.
• Responsible for proactively identifying risks and providing recommendations on mitigating actions in the event of the internal and external developments changes in business strategy, revised segmentation, competitor activity, emerging channel development, changes in legislation etc.

Requirements

You should apply if you have :

• Minimum 8 -10 years broad based business experience, ideally within a Financial Services based institution.
• A range of Brand and Marketing Communications planning and operational experience, including demonstrable success in developing and developing campaign strategies and multi channel high profile campaigns.

This should cover experience of identifying the role of research, proposition development, communications, delivery and channel management.

• Asset Management experience essential.
• Proven ability to be a self starter with energy and drive in a challenging and dynamic environment.
• Strong understanding of the asset management business served from Switzerland as complex regulated market.
• Proven understanding of customer insights and their role in communications development.
• Ability to think innovatively, shaping and communicating new concepts.
• Strong understanding of communication developments and emerging consumer and industry trends.
• Proven ability to work on multi function projects demonstrating excellent relationship building skills.
• Commitment to putting the customer at the heart of all development and implementation activities.
• Fluent in English and German language skills in both verbal and writing are required, French is an advantage.
• Due to immigration restrictions in Switzerland we will only be able to consider applications from Swiss or EU citizens or from candidates holding a valid Swiss work permit.

Even if you feel you do not meet 100% of our qualifications, we encourage you to apply, if you believe this role is

right for you.

What you’ll get in return

We’ll help you progress your career, including access to development programmes, mentoring and coaching, as well as world-class training through HSBC University.

You can work your way and will have a say in when, where and how you and your team work flexibly together.

Our benefits will give you financial security, and can include :

• Health & meal allowance, public transport or (e-)bike allowance.
• Our family-focused benefits can help you to support your loved ones and include : days off for key events (weddings, moving house, adoption).

A one-time marriage or registering of a "Civil.

• Partnership" grant. One-time premium for birth or adoption, as "gift" or "voucher. 4 weeks’ paternity leave & 26 weeks’ maternity leave.
• Emergency Childcare with the Red Cross, free of charges for HSBC employees.
• Purchased holidays scheme, unpaid leave, sabbatical, Volunteering Leave.
• Accident insurance (private coverage) paid by the Employer, attractive Pension Scheme.

We’ll give you a huge range of resources that support your mental, physical and social well-being, including :

• Various sports and leisure activities organised by the employees for the employees.
• The Bank offers to the employees and their family members specialised free, confidential service to help them deal with any personal problems either at work or at home.

Unlimited telephone consultations services available 24 / 7.

• You’ll have opportunities to work internationally - this can be your place to start and branch out to anywhere we have offices.
• You’ll be able to join our Employee Resource Groups that bring together colleagues with shared characteristics and common interests.

As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why