Freelance Marketing Specialist | Investing, Precious Metals

As a Marketing Specialist at GOLD AVENUE , you will work under the supervision of our Content Manager to lead the creation, execution, and optimization of our marketing campaigns across various channels, ensuring our brand narrative is cohesive and impactful.

In addition to the typical responsibilities of a marketing campaign manager, you will also oversee the coordination and integration of content throughout our platform, ensuring high-quality outputs in line with our editorial standards.

This role requires a balance of strategic thinking, creative flair, and technical marketing skills to drive sales, engagement, and growth.

Key Responsibilities :

• Marketing Campaign Management :
• Plan and coordinate end-to-end marketing campaigns across multiple channels (email, social media, web, mobile app, etc.

Ensure they go out flawlessly and are aligned with our business goals.

• Analyze the performance of marketing campaigns and optimize them for maximum ROI in collaboration with our Business Analyst.
• Content Integration, Production & Coordination :
• Assist the Content Manager in overseeing the integration and deployment of multilingual content across our website. Make sure that GOLD AVENUE’s voice and messaging remain consistent, follow our guidelines (tone, formatting, style, etc.) and shine bright.
• Supervise social media content scheduling and implementation, and participate in community management to foster engagement with our audience.
• Assist the Content Team in content creation, including product descriptions, press reviews, and SEO content, ensuring alignment with SEO and brand guidelines.
• Collaboration, Planning & Ideation :
• Assist the Content Manager and other stakeholders to maintain and execute the Campaign elements of our strategic editorial calendar.
• Participate in brainstorming sessions and contribute to the development of creative and data-driven marketing strategies.
• Collaborate with internal teams and external agencies to ensure the success of campaigns across different platforms.
• Monitor industry trends, competitor activity, and market discussions to identify opportunities and adjust campaigns accordingly.

Qualifications :

• Proven experience in marketing campaign management, with a background in content marketing and digital strategy.
• Multilingual proficiency is highly desirable, with fluency in at least two of the following languages : French, English, Italian, German.
• Strong knowledge of SEO, content optimization, and familiarity with CMS platforms.
• Expertise in managing diverse content types and social media platforms, with a track record of driving engagement.
• Capable of managing multiple projects simultaneously with attention to detail and adherence to deadlines.
• Creative and strategic thinker with a passion for brand storytelling and audience engagement.
• A Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Tools :

Experience with the following tools is key : Active Campaign, Sanity, Confluence, Trello, Jira, Figma, Hootsuite, Google Suite, Slack

Conditions :

• Contract : freelance role requiring an estimated 40 hours per week.
• Start date : As soon as possible.
• Location : Flexible, remote. For this long-term freelance opportunity, you will work remotely, with the option to visit our Geneva office.

About GOLD AVENUE :

Hey there! We’re GOLD AVENUE, and we’re here to shake up the world of precious metal investment. If you think gold is just an old and dusty metal, well, our goal is to prove you wrong.

Do most precious metals online resellers you know have a 1990’s looking website, a long list of hard-to-understand products, somewhat cheap and obscure prices, and no solution to store or resell your gold?

Well, we have the opposite :

• A UX-friendly website : making it as simple as buying socks (are socks easy to buy?)
• a brand new mobile app : putting gold investment at your fingertips
• Clean and crisp design : we like it easy on the eye
• Transparent and simple pricing : because we hate complexity, don’t you?
• The best all-in-one solution on the market : or should we say in Europe?
• A multilingual and expert customer service : did we say we like to make things simple?
• Enjoyable educational content : helping you understand what makes gold tick

That’s because we’re on a mission to do things different, and make gold investment accessible to everyone.

Why you’ll love working with us :

• To make an impact : Your work will directly help people across Europe invest smarter and feel more secure about their future.
• To grow with us : We’re all about learning and growing together. Whether you’re a newbie or a pro, there’s always room to level up here.
• To send you great vibes : We believe work should be fun and fulfilling. Join a team that’s friendly, supportive, and ready to celebrate every win, big or small.
• To enjoy a flexible work life : Need to work from home sometimes? No problem. We value balance and understand life’s demands.

Why we love working here ️

We might be 7 years old but we keep the positive startup mentality that’s been with us from the start. Our company culture mixes a keep pushing attitude with a focus on our team's well-being in this fast-paced and often remote world.

In other words, we care about being flexible, caring, and human with our team, and we welcome anyone who brings a unique perspective, some cool ideas and skills, and most importantly a sense of ownership and hard work to accomplish great things together!

Want more perks? Well, we’ve got more! Office in Geneva’s old town with a shaded courtyard for summer lunches, showers for those who like a run around the lake, ping-pong table to show your skills, free snacks, coffee, tea, fruits, in the kitchen, etc.

And because it’s not only about work, we also like to organize a yearly summer company retreat to enjoy a few days all together in a nice location, and of course company parties and afterworks throughout the year.

Who we are? We’re a diverse crew with a shared passion for making precious metals accessible to everyone. We’re proud to be leaders in the market, but we’re even prouder of our awesome team.

If you’re looking for a place where your ideas matter and your work makes a difference, GOLD AVENUE is the spot for you.

Join us in shaping the future of precious metal investments. Let’s create something great together!

Our video : GoldAvenue.com - Buy, Sell, Store Physical Precious Metals

Our website : https : / / www.goldavenue.com