Digital Product Marketing Executive
If you are are a great communicator, highly organized, team player, dynamic, detailed oriented and creative problem solver all rolled into one Digital Product Marketing Executive willing to join our team for a 1-year contract in our Headquarters in Nyon then this job is for you.
As a Digital Marketing Executive, you will be primarily responsible for supporting Webloyalty market expansion to new territories and related tasks impacting Webloyalty’s shopping and leisure programs.
We have a strong focus to deliver the best-in-class member experience, whilst operating in a friendly, transparent, and multicultural environment.
This role is requiring a blend of digital marketing & operational skills, great attention to details as well as strong communication skills in English and German (other European language a plus).
Tasks and Responsibilities
This list of tasks and responsibilities is aimed to respond to the needs of the Product & Marketing Team.
This list is not exhaustive and acts as a guideline rather than a complete set of responsibilities.
1.1. Daily Tasks
o Product UAT.
o Ensure all our new products meet Webloyalty requirements and quality standards.
o Conduct UAT based on pre-defined scenarios across multiple products and environments.
o Track and manage defects : creation of bug reports, open tickets for technical teams, follow up on resolution.
o Perform end to end regression testing.
o Participate in Product releases.
o Website management.
o Write and proofread website and email content copy.
o Update product content via CMS.
o Create pop ups and webpages.
o Maintain websites and track data analytics.
o Create and update documentation and share best practices within the team.
o Investigate production issues and identify probable causes, as well as coordinate the activities and resources necessary to implement the resolution.
o Run defined reports and provide initial conclusions.
o Update product materials and documentation.
o Marketing initiatives.
o Benchmark to ensure the quality & competitiveness of the product.
o Contribute ideas to marketing campaigns in order to improve product or address pain points.
o Conduct research and analyze data to define target audiences.
o Create emails, audience segments and sending cadence and flows.
o Monitor performance of marketing campaigns.
o Ensure country legal requirements are applied for the proposed initiatives.
1.2. Stakeholder Management
o Create and nurture long-term relationships with all stakeholders (internal Nyon office teams and individuals, market contacts, Product Team colleagues, legal teams).
o Communicate clear and concise information regarding daily activities, status of campaigns, scope of work for each assigned item and, expected deadlines.
o Manage expectations regarding overall delivery, as well as individual items’ statuses throughout the delivery process.
1.3. Risk Management and Escalation
o Highlight without delay any potential issues, blockers or stakeholder related risks to the Digital Product Marketing Manager.
1.4. Other tasks we may require
o Ensure on-time and quality delivery of each campaign for which set deadlines have been agreed.
o Highlight and emphasize the importance of delivery quality and planning, during the campaign delivery process.
o Monitor and report on scope and performance of the campaign delivery both internally and externally.
2. Education
o Education in Digital Marketing or related required.
3. Professional Qualification
o Minimum of 6 months experience and up to 2 years of digital experience or related role.
4. Skills / Experience
o Fluent in both spoken and written English as well as German (any additional European language a plus).
o Knowledge of Web Analytics, CMS, CRM, Confluence and JIRA ticketing system.
o Advanced Excel skills.
o Strong problem-solving and analytical skills, with an ability to see the small and the big picture.
o Excellent oral and written communication skills.
o Ability to translate Business needs into clear specifications.
o Excellent soft skills required.
o Strong multi-tasking skills.
o Exceptional attention to details.
o Strong interest and abilities to work in dynamic, fast-growing and customer-driven organization.
o Strong interest and ability on project management.
5. Behavior / Attitude
o Ability to meet tight deadlines.
o Ability to work independently and as part of a team.
o Strong interpersonal skills to ensure success working across multiple business functions
o Willingness to quickly shift on priority or direction to help resolve high level business needs.
o Digital savvy and excited by technology.
o An enthusiastic and bright individual with an outgoing personality.
o Consistency with Webloyalty core values : Trust, Transparency, Tenacity.