CRO MANAGER CDD 6 months (H/F)
TAG Heuer
Switzerland
Position
To support its future projects TAG Heuer is looking for its future :
CRO MANAGER CDD 6 months (H / F)
The CRO PROJECT MANAGER (Conversion Rate Optimization) will analyze customer journeys in order to optimize conversions and micro-conversions on our website.
Your responsibilities :
- Manage CRO (Conversion Rate Optimization) strategy : increase the % of users who perform a desired action making a purchase, filling in a form, booking an appointment...
- Measure and audit digital performance (especially the conversion funnel) and apply CRO best practices before implementing a more segmented, clustered, user-centric approach.
- Build & pilot AB tests roadmap while monitoring relevant KPIs determined in advance of launches ( bounce rate, conversion rate, add to cart, etc.)
- Carry out analytical management of tests in progress.
- Measure performance achieved vs. expected, considering the confidence level of the test.
- Key contact of UX design team & customer experience tool referent
Profile
- 3 years of proven experience in a similar position or a position with conversion optimization as key goal & KPI.
- Hands-on knowledge of CONTENTSQUARE is required.
- Solid understanding of online retailing.
- Proven track record utilizing strong problem solving and analytical skills to understand business challenges and opportunities.
- Excellent time management skills with the ability to manage multiple tasks and assignments concurrently and deliver on commitments.
- Self-Starter with a positive attitude and ability to work under pressure in a challenging fast paced environment with tight deadlines.
- Willingness to contribute to building a positive team spirit.
- English & French language required.
Il y a 6 jours