Marketing Operations Manager

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Who we are :

GMS is the AI-driven communications solutions partner for Mobile Network Operators and enterprises globally. Our vision is to become the leading creator of value in the communication world.

Together with our clients we identify growth opportunities and co-create secure, engaging AI-driven communications solutions that build trust between brands and their audiences, enabling next-generation customer experiences.

We are the strategic partner of choice, ready to greenlight tomorrow.

What you’ll do :

• Email Campaigns : Design and execute email marketing campaigns, including segmentation and personalization.
• ABM campaigns : Develop and implement Account Based Marketing strategies.
• Lead Nurturing : Develop and implement lead nurturing strategies to move prospects through the sales funnel.
• CRM Management : Manage and optimize CRM systems (Salesforce, HubSpot), including the development and maintenance of marketing automation workflows, ensuring data integrity and efficient customer engagement processes.
• Paid Campaigns : Define, manage, and optimize paid digital campaigns (SEM, display, retargeting, Paid Social (such us LinkedIn, Facebook).
• Market Research : Conduct market research using to gather insights on lead behaviors and market trends.
• Reporting : Track and report on email campaign performance, lead nurturing metrics, and CRM data.

What we expect :

• University degree in Marketing, Business, or a relevant field.
• 5+ years of proven B2B experience working as a Digital Marketing Manager or similar role in Tech, SaaS, or Telco industries.
• Hands-on experience using Marketing Automation and CRM tools (preferably HubSpot and Salesforce) and other tools such as ZoomInfo.
• Proven experience delivering integrated marketing campaigns and initiatives across multiple geographies.
• Strong knowledge of digital marketing techniques and approaches and experience developing, building, and monitoring paid campaigns.
• Able to plan and manage digital spending and campaign budgets in line with expected ROI.
• Strong project management skills, and experience working with PM tools such as JIRA and Miro.
• A collaborative working style and ability to effectively engage with colleagues and teams cross-functionally on projects and initiatives.
• A creative problem solver able to develop compelling plans and strategies.
• Commercially aware and used to engaging and partnering with sales and product teams to deliver results.
• Used to analyze and interpret data from a range of sources to inform decision-making and optimize campaigns and initiatives.
• Fluent in English with exceptional written and verbal communication skills.

What we offer :

• Multicultural & dynamic environment in fast-growing worldwide business.
• One-of-a-kind company culture a mixture of open mindset, high dedication, striving for success, and team spirit.
• Professional team that is committed and stands for the highest standards of performance.
• Our values Integrity, Agility, and Commitment are vivid in day-to-day company activities.
• Customer-oriented culture with high respect for both internal and external customers.
• Competitive salary and bonus system.
Il y a 17 jours