Senior Earned & Owned Media Manager Estée Lauder Companies Switzerland (80-100%) - all genders

Senior Earned & Owned Media Manager Estée Lauder Companies Switzerland (80-100%) - all genders

Description

Senior Earned & Owned Media Manager Estée Lauder Companies Switzerland (80-100%)

We are seeking a dynamic Senior Earned and Owned Media Manager. This role is central to our mission of advancing brand priorities through innovative media strategies across our strong & diverse luxury brand portfolio and fostering stakeholder relationships.

In this position you will lead the earned / owned media strategy for the Estée Lauder brand and support the execution hands-on.

The position entails identifying, building, and managing media relationships and managing the branded Earned Media team across our full luxury portfolio as well as hands-on joint execution of the Estée Lauder brand earned media strategic plan.

The job :

Architect and execute an innovative and future oriented earned and owned media strategy in line with the corporate & branded priorities, across all relevant press and consumer advocacy groups

Champion our corporate influencer strategy across brands, spearheading earned media plans that propel brand priorities and strategic objectives

Build and realize an exciting event calendar for the brand Estée Lauder, to create unique brand moments online and offline

Build & maintain solid KPI tracking, budgeting & media campaign analyses

Identify current and future opportunities for growth & consumer connection through earned media & trend to action focus strategies

Mentor & support brand teams, enriching their social and digital content strategies, and overseeing the integration of User Generated Content to amplify brand visibility.

Construct and sustain long-term collaborations with Brand Ambassadors, key opinion leader and influencers, focusing on a cohesive brand-building narrative

Direct media relations, crafting and disseminating press materials, and managing crisis communication with acumen linked to social media

Foster cross-functional partnerships & brand collaborations, ensuring alignment with overall marketing strategies

Foster ongoing industry & consumers trends, identification & leveraging on the insights

Project Management & support of the overall media strategy (in cooperation with Corporate Communications)

Talent Development & Management of direct and indirect reports

Project manage and hands on execution of Estee Lauder brand earned media plans

Qualifications

The profile :

• 8 years of experience in the fields of communication, influencer, and digital PR / media (having a background in influencer agencies is a plus)
• Knowledge and experience in developing & execution of Earned & Owned Media communication strategies, organizational development, and conceptual marketing
• Solid knowledge and experience in using social media platforms and tools (TT, IG, YT, Pinterest, etc.) and in managing influencers / creators and PR communities
• Experience with social listening tools and community management tools (Social Bakers, Popular Chips, Sprinklr, etc.)
• Stellar communication skills, paired with strategic thinking and an ability to engage across various levels of an organization project management skills
• Multitasking and analytical abilities are a must, matrix organization experience a plus
• Creative and commercial thinking
• Brand & luxury knowledge (marketing frameworks, brand strategy, gaining insights)
• Exceptional leadership skills, able to rally a team towards shared goals and nurture talent within a collaborative environment
• Fluency in German and English is a requirement, French is a big plus

Embark on a journey with us where innovation meets impact. Benefit from competitive compensation, a vibrant working culture, and pathways for professional development.

How to Apply : Lead with us at the helm of Earned and Owned Media for Estée Lauder Companies and your personal leadership growth.

Submit your application through our careers portal.