CRM Specialist

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry.

Currently active in 31 European countries and in many countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of more than 135,000 resellers, to whom we offer hardware, software and IT services from more than 800 vendors in over 1,570 product categories. In the spirit of the circular economy, the company provides all services from provision to remanufacturing from a single source. The business activities comprise the areas of Supply, Solutions and Service. Supply stands for the transactional provisioning of hardware and software. Solutions supports customers in the development of customised IT solutions. Subscription-based cloud offerings as well as digital platforms for IoT, cybersecurity, virtualisation and AI are at the heart of the Service division. The main shareholder is the Droege Group, Düsseldorf, Germany. Further information can be found at https://also.com.

Position Summary:

We are seeking a detail-oriented and tech-savvy CRM Specialist to manage and optimize our customer relationship management systems. The ideal candidate will blend technical expertise, data analysis, and strategic thinking to enhance customer engagement, drive marketing initiatives, and support business growth.

Key Responsibilities:

CRM System Management:

• Maintain and continuously update the CRM database, ensuring customer information is accurate, complete, and properly segmented.

Data Analysis and Reporting:

• Analyze customer data to uncover insights on behavior and trends. Develop and present actionable reports to key stakeholders to inform strategic decisions.

Campaign Management:

• Design, execute, and monitor CRM-driven marketing campaigns, including email marketing, lead nurturing programs, and customer onboarding initiatives.

Customer Segmentation:

• Develop and manage targeted customer segments based on behavioral, demographic, and transactional data to personalize communications and optimize engagement strategies.

Process Improvement:

• Identify opportunities for enhancing CRM processes and customer interaction workflows, improving both operational efficiency and customer satisfaction.

System Integration:

• Ensure seamless integration of the CRM system with marketing automation platforms, sales tools, and customer service applications.

User Training and Support:

• Provide training sessions and ongoing support for internal users, enabling effective and consistent use of CRM tools and resources.

Customer Feedback Management:

• Collect, manage, and analyze customer feedback to drive service improvements, refine product offerings, and enhance customer experience.

Compliance and Data Security:

• Ensure customer data is collected, stored, and used in compliance with GDPR and other relevant data protection regulations, upholding the highest standards of data security and privacy.

Qualifications:

• Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• Proven experience with CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics, etc.).
• Strong analytical skills with the ability to interpret data and present insights.
• Excellent communication, training, and interpersonal skills.
• Knowledge of data protection laws and regulations (GDPR, CCPA, etc.).
• Experience with marketing automation and system integration is a plus.
• Fluent in English (B2-C2)

Preferred Skills:

• CRM certification (Salesforce Administrator, HubSpot CRM Certification, etc.)
• Familiarity with marketing campaign tools and customer journey mapping.

We look forward to receiving your CV, click to submit your application.

It is one of our fundamental values to respect human rights and to ensure that they are respected. This includes, in particular, respecting the personal dignity and privacy of each individual. Ethical behaviour is also expected of all our employees in business dealings with our partners. We are committed to fair, unrestricted competition and do not allow our decisions to be influenced by gifts or invitations, let alone financial benefits. Improving the lives of all people through technology - that is ALSO's goal. This also includes protecting our environment and making careful use of the limited resources we have. For further reference, please refer to our Code of Conduct.