Account Based Marketing (ABM) Manager

ppbWhat you will do /b /p /p li pbOwn ABM strategy and account selection: /bDefine and run Sonar’s account-based marketing strategy across one-to-one, one-to-few, and one-to-many tiers — partnering with sales to select, segment, and prioritize target and expansion accounts based on fit, intent, and opportunity. /p /li li pbBuild and execute multi-channel account plays: /bPlan, build, and continuously optimize personalized campaigns across paid (e.g., LinkedIn, display, and ABM platforms such as 6sense or Demandbase), email, web personalization, direct mail, and content — tailored to each account’s buying stage and stakeholders. /p /li li pbAlign marketing and sales: /bServe as the connective tissue between marketing and the account teams — co-developing account plans with AEs and SDRs, equipping them with the right messaging and assets, and coordinating outbound and marketing touches into a single, orchestrated motion. /p /li li pbDefine and optimize the ICP: /bPartner with product marketing and sales to define, refine, and continuously optimize Sonar’s ideal customer profile — using performance data, intent signals, and win/loss insight to sharpen account selection and targeting. /p /li li pbLeverage intent and engagement data: /bUse intent signals, engagement scoring, and account analytics to identify in-market accounts, prioritize outreach, and trigger the right plays at the right moment. /p /li li pbDrive pipeline and expansion: /bGenerate and accelerate qualified pipeline within target accounts and expansion within existing customers — tracking engagement, opportunity creation, and influenced pipeline against clear goals. /p /li li pbMeasure and report on impact: /bDefine and own ABM metrics — account engagement, pipeline contribution, velocity, and ROI — and deliver regular reporting with clear, data-driven recommendations to refine targeting and spend. /p /li li pbPartner cross-functionally on content and messaging: /bWork with product marketing and content teams to develop account- and persona-specific messaging, assets, and experiences that resonate with technical and executive buyers. /p /li li pbCollaborate on field and event programs: /bPartner with field and demand gen teammates to integrate ABM into events, executive roundtables, and webinars that engage priority accounts and convert into pipeline. /p /li li pbManage budget and vendors: /bAllocate and steward the ABM budget for maximum return, and manage ABM platform, data, and agency vendors to ensure quality execution. /p /li ppbExperience and qualifications /b /p /p li pHave 5+ years of B2B marketing experience, with a focus on account-based marketing, demand generation, or integrated campaigns — preferably within enterprise SaaS or technology. /p /li li pBring a proven track record of planning and executing ABM programs (one-to-one, one-to-few, and one-to-many) that engage target accounts and drive measurable pipeline and expansion. /p /li li pHave hands-on experience with ABM and intent platforms (e.g., 6sense, Demandbase, RollWorks) and an understanding of how to operationalize account data and intent signals. /p /li li pHave strong analytical skills, with the ability to interpret data, optimize spend, track account engagement and pipeline, and report on ROI across channels. /p /li li pBe experienced partnering closely with sales and SDR teams to align on account strategy, plays, and follow-up. /p /li li pBe proficient with marketing automation tools and CRM systems (e.g., Marketing Cloud, Salesforce). /p /li li pBe familiar with paid media and digital channels relevant to ABM, including LinkedIn and programmatic display. /p /li li pBe highly organized and able to manage and prioritize multiple programs, accounts, and stakeholders simultaneously and independently. /p /li li pHave exceptional communication and interpersonal skills, and the ability to collaborate across departments and functions. /p /li li pHold a Bachelor’s degree in Marketing, Business, or a related field (MBA a plus). /p /li pbIn-office culture /b /p pWe're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. /p pCandidates need to be genuinely based in the location the role is posted — if that's not where you are today, we're happy to support relocation for the right person. /p pbWe value diversity, equity, and inclusion /b /p pAt Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. /p pIf you need any accommodation, please reach out to us at /p pAll offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. /p pApplications that are submitted through agencies or third party recruiters will not be considered. /p