Senior Manager, Global Innovation Color, Wella Retail

ppb Senior Manager, Global Innovation Color, Wella Retail /b /p /p Function: Marketing Location: p GE, CH /p Work Arrangement: Hybrid pGlobal Marketing Manager - Wella Retail /p pTHE ROLE /p li pOwn and drive the global RH Styling portfolio strategy, focusing on core brands Wellaflex, Silvikrin, and Shockwaves /p /li li pLead end-to-end innovation development, from insight to in-market launch, delivering commercially impactful and globally scalable initiatives /p /li li pDrive portfolio optimization and harmonization across markets, balancing global consistency with local relevance /p /li li pLead cross-functional teams (RD, Supply, Trade, CI, Finance) to deliver projects on time, in full, and within financial targets /p /li li pManage brand and project marketing with clear ownership and accountability /p /li pKey Responsibilities /p pBrand innovations growth /p li pBe an expert on the brand’s current and potential users to uncover insights that inspire impactful marketing strategies and product ideas /p /li li pLead product and commercial innovation, ensuring strong cross-functional alignment and clear priorities /p /li li pCo-lead communication toolbox development, from strategy to execution and market deployment; while owning end-to-end e-commerce and VM content, ensuring consistency with positioning and strong consumer engagement /p /li li pLead global launch readiness, coordinating cross-functional teams (RD, Consumer Insights, Design, Trade Marketing, Finance, Product Supply) to bring new products and commercial initiatives to life on time and with excellence /p /li li pWork closely with external agencies to develop marketing toolkits, support new product launches, and ensure seamless deployment to markets /p /li pKey Brands and next projects - Styling RH portfolio, with focus on Wellaflex, Silvikrin, and Shockwaves /p li pCo-lead the definition of Wella Styling RH overall strategy, incl. portfolio, innovation and growth plans across tiers and geographies /p /li li pDesign and deliver concepts and packaging for the upcoming initiatives in plan, ensuring global relevance with local adaptability; lead all gates from Brief to Go /p /li li pDrive COG optimization by region to maximize gross marginCo-lead FFU process with the markets, securing reliable financials assumptions and efficient marketing media plans, leading to neutral/accretive margins vs AOP and Strat Plan /p /li li pBuild and manage optimized ACP for the above initiative Brands, while ensuring sufficiency /p /li li pCo-lead the overall Marketing Communication plan of the launches, working together with the Activation team, markets and agencies to deliver 360-degree toolkit /p /li pBase business /p li pCompetitor Analysis: continuously monitor brand category performances, to identify competitors, market trends, and potential threats or opportunities /p /li li pContribute to Brand Book creation implementation for each sub-brand /p /li pQualifications /p li pMaster degree in Marketing, Business management or Economics /p /li li p7+ years including global / regional marketing experience in both design and delivery /p /li li pProven ability to consistently deliver goals, execute with excellence, and solve problems independently with minimal guidance. /p /li li pCreative mindset, and always up to date on the latest trends in sustainable marketing /p /li li pOwnership, accountability and evidence of agility /p /li li pVery organized and able to lead multifunctional team, manage all stakeholders and timings in parallel /p /li li pData driven and focus on excellent execution, innovative and creative thinker /p /li li pComfortable working with tight deadlines in a complex organization, with various internal partners external agency partners /p /li li pExperience in local marketing is a plus /p /li li pPassionate about Brand building and beauty trends /p /li li pFluent English mandatory, any other language is a plus /p /li