Stellenbeschreibungph3Explora Journeys /h3 pExplora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers. /p pPart of the global Marketing team and reporting directly to the Brand Director, this role plays a central role in safeguarding, shaping and activating the Explora Journeys brand across all touchpoints, with a particular focus on brand campaigns, the fleet and new brand developments. /p pBased at our headquarters in Geneva, this role sits at the intersection of brand strategy, product storytelling, and execution, working closely with Product, Design, Hotel Operations, Commercial, PR, Media, and Digital teams to bring the brand to life with clarity, consistency and emotional depth, across markets. /p h3Your Impact /h3 h3Brand Management Governance /h3 ul liAct as a core guardian of the Explora Journeys brand, supporting the Brand Director in the day to day management, development, and evolution of the brand. /li liEnsure consistent application of brand identity, tone of voice, messaging, and visual language across all touchpoints, channels, and guest journeys. /li liLead the development, evolution and maintenance of brand guidelines, frameworks, and master toolkits, ensuring relevance, clarity, and scalability globally. /li liMonitor brand execution across markets and partners, proactively identifying inconsistencies and working collaboratively with stakeholders to safeguard luxury and hospitality standards. /li liContribute to brand strategy initiatives, brand evolution projects, and internal brand education, strengthening brand understanding and alignment across the organisation. /li /ul h3Campaigns, Content Brand Activation /h3 ul liLead the development and delivery of master brand and product campaigns, in line with brand strategy and commercial priorities. /li liOversee the creation of hero brand and product assets, including key visuals, copy frameworks, brochures, photography, and videography. /li liWork closely with Media, Digital, and PR teams to ensure a coherent and premium brand expression across paid, owned, and earned channels. /li liManage and curate brand, product and fleet content within DAM and PIM systems, ensuring accuracy, ease of use and global market adoption. /li /ul h3Product Marketing – Fleet Onboard Experience /h3 ul liOwn and articulate the brand and product narrative for the Explora Journeys fleet, translating ship design, onboard experiences and service philosophy into compelling, clear, and guest‑centric storytelling. /li liAct as a key brand partner to Product, New Builds and Hotel Operations teams, supporting projects throughout the ship lifecycle; from early concept through delivery, launch and in‑service evolution. /li liDefine and activate ship level propositions and concepts, onboard experiences, suite concepts, culinary, wellness and retail pillars, and service rituals. /li liEnsure alignment between the onboard guest experience and the brand promise communicated to market. /li /ul h3Launch Go to Market Coordination /h3 ul liSupport brand and product readiness for new brand initiatives, campaigns, ship launches, major milestones, and onboard innovations. /li liDevelop master launch toolkits to equip channels, markets, Sales, and PR with clear narratives, positioning and assets. /li liEnsure consistency, clarity and brand alignment across all internal and external communications related to brand, fleet and product evolution. /li /ul h3Cross Functional Collaboration Operational Excellence /h3 ul liAct as a trusted brand partner across functions, fostering alignment between brand, product, commercial and operational teams. /li liCoordinate budgets, suppliers, forecasting, purchase orders, and invoicing related to brand initiatives. /li liBalance strategic brand thinking with hands‑on execution in a fast‑paced environment. /li /ul h3Your Journey so far /h3 ul liMaster’s degree in Marketing, Brand Management, Product Marketing, or a related field. /li li8+ years’ experience in brand management and campaign building. /li liPrior experience within luxury, premium or high‑end travel, hospitality or consumer brands strongly preferred. /li liProven experience operating in a global headquarters environment, managing brand frameworks and master assets across markets. /li liExperience managing agencies and external creative partners. /li /ul h3Your Essentials /h3 ul liExposure to product marketing and physical experience‑based products (ships, hotels, resorts, or complex premium environments highly desirable). /li liStrong creative sensibility combined with operational rigour, attention to detail and stakeholder management skills. /li liComfortable moving between strategic brand thinking and detailed execution. /li liFluent in English; additional European languages are a strong advantage. /li /ul pAt Explora Journeys, we are redefining luxury ocean travel—where discovery, well‑being, and a deep respect for the seas come together in harmony. We seek passionate professionals who share our vision of a more immersive, transformative way to discover the world’s most inspiring destinations by sea. Are you ready to turn your passion into something extraordinary? Join us at Explora Journeys, where an ocean of opportunities awaits. Your journey to the Ocean State of Mind starts here. /p /p #J-18808-Ljbffr
