Local Marketing Manager

The purpose

Join PureGym on its ambitious growth journey as we invest rapidly into existing and new fitness centers across Switzerland. In this dynamic role, you'll be at the heart of our marketing efforts - crafting and executing impactful local campaigns that engage our members and attract new ones. This is an incredible opportunity to make a real impact and be part of an ambitious, fast-growing fitness brand. If you thrive in a fast-paced environment and love bringing marketing strategies to life, this role is for you.

The Team

Join a Passionate, High-Energy Team Driving PureGym’s Global Growth! At PureGym, we’re on a mission to make high-quality, affordable fitness accessible to everyone, everywhere. As the 2nd largest gym operator in Europe, we’re a fast-growing, ambitious brand with a relentless focus on innovation and community. In this role, you’ll be at the heart of our expansion, serving as the voice of both our Swiss business and our customers. You'll play a key role in shaping campaigns while working closely with our dynamic Local Marketing team in the UK to align strategies.

The role

Responsibility for Local Marketing of fitness centers in Switzerland

Working closely with the wider Local Marketing team in the UK and Denmark to align strategies, adapt for the Swiss market and business, and then implement

Act as a main contact for Switzerland within the wider Marketing team and the Swiss business

Brief and activate printed assets (POS) for new and upgraded fitness centers

Write media briefs, manage media agency and book campaigns for new and upgraded fitness centers

Manage marketing assets and plans for open fitness centers including ordering monthly printed items and creating localised campaigns during our two ‘Peak’ trading periods

Develop and implement localised marketing strategies for open fitness centers to ensure they sites hit sales / revenue targets

Evaluate campaigns and collaborate with the wider team on results

Support fitness centers with event planning and community engagement

Support with the adaption of national campaigns and promotions to tailor and bring to life locally

Manage and brief agencies such as photographers and videographers.

Working with the in-house studio on artwork, including briefing and proofreading

Co-ordinate translations for campaigns into German and French

Track budgets and manage invoices, ensuring good cost control

Ensure brand consistency across all local campaigns

Perform other ad hoc duties as needed

The person

Experience of local marketing, campaign marketing and events marketing within retail, hospitality or fitness industry is preferable but not necessary

Ideally candidate to speak German or French but not mandatory. Good grasp of English language, both verbal and written, to communicate effectively within the business.

Excellent communication skills with proven experience in effectively building strong working relationships across marketing and other areas of a business

Has the ability to manage numerous projects in a fast paced environment, with the proven ability to work well under pressure and under tight deadlines

Strong planning skills but has the ability to react quickly to changes that may be required

Has great time management and organisational skills, including good attention to detail

Is resilient and passionate about their role

Proven experience delivering large-scale projects from start to finish

Is a trouble shooter and has a solution orientated approach

Takes ownership for performance and ensures that all targets are met

Has flexibility and ability to travel to fitness centers across Switzerland and occasional travel to the UK throughout the year

The Benefits

We offer a free gym membership for you + 1.

We offer exclusive perks with our benefits package, including substantial discounts on a variety of products and services, both within out gyms and through other external providers.

Our office is located in the greater Zurich area, including direct gym access.

Our working hours are flexible.

We provide 25 days of vacation + 1 personal day.

PLEASE APPLY IN ENGLISH