Business Development & Strategy Manager

Ralph Lauren
Plan-les-Ouates, Geneva, Switzerland
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Position Overview

We are seeking a highly motivated and strategically driven Business Development & Strategy Manager to join our Wholesale Digital Team.

This role is critical in building forward-looking strategies while identifying new growth opportunities with special focus on assortment analysis and brands performance.

You will play a pivotal role in driving digital business, growing high focus categories while enhancing brand performance.

Essential Duties & Responsibilities

Support Wholesale Digital Strategy :

  • Lead the creation and delivery of department-level strategic frameworks and presentations, ensuring alignment with executive objectives and overall business goals
  • Support the development and refinement of business strategies, leveraging market insights and internal data to drive growth and competitive advantage
  • Act as the key liaison between leadership and business units to ensure consistency in strategic direction and operational alignment across departments

Lead Digital Players Assortment Analysis & Optimization :

  • Lead projects on evaluation of partners’ brands and category performances to optimize product assortment, identify gaps, opportunities, and underperforming areas
  • Develop data-driven assortment recommendations tailored to key digital accounts (both Pure Players and Bricks&Clicks), ensuring an optimal mix of products based on consumer demand and market trends
  • Ideate and lead analysis aiming to increase existing assortment coverage across key accounts, balancing core and seasonal product offer to support company strategic goals while catering to customer needs
  • Ideate and build dashboards to monitor sell-out performance across key accounts, identifying early bestsellers and providing insights to drive timely seasonal reorders

Lead Data Analysis & Insights :

Utilize various analytical tools and methodologies (e.g., Excel, BI tools, market research platforms) to drive actionable insights.

Present data-driven recommendations to key stakeholders to influence business development initiatives

  • Conduct competitive benchmarking and analysis to identify untapped opportunities in the market, using insights to inform partner and country relevant assortment strategies
  • Use internal data, external market research tools, and competitive intelligence to stay ahead of industry trends, customer preferences, and competitor actions to maintain a competitive edge
  • Ideate, build and maintain reports to track performance KPIs, measure business impact, and guide decision-making

Building Relationships with Key Stakeholders :

  • Coordinate with regional teams and cross-functional stakeholders to align key growth objectives, business development initiatives and ensure seamless execution across markets
  • Build strong relationships both internally and externally and serve as the liaison between digital sales and merchandising teams to jointly curate and refine assortment strategies, ensuring alignment with partner-specific needs as well as with the company growth strategies
  • Work together with Key Partners to collect, filter, and manage their requests, acting as the voice of the digital channel and maximizing the opportunities across EMEA region
  • Coordinate workshops working closely with regional sales teams, buying and planning teams to unlock growth opportunities and to jointly identify white spots , ensuring that the product assortment is fully aligned with market demands

Experience, Skills, and Knowledge

  • Bachelor’s degree in Business, Economics, Marketing, Data Science or equivalent preferred
  • 6-8 years of experience in business development and or strategic commercial roles, assortment planning or asimilar position, preferably within wholesale, e-commerce, retail or fashion industries
  • Entrepreneurial spirit with a proactive approach to finding new opportunities and driving growth
  • Exceptional problem-solving skills and ability to handle multiple projects simultaneously working with tight deadlines andunder pressure
  • Proven ability to manage, navigate and innovatively interpret complex data both internal (sell in, sell out, sell through, stock,re-order) and external market data (Edited, Statista,.

translating them in actionable insights

  • Enthusiasm, positivity and team spirit
  • Strong proficiency in analytical tools such as Excel (advanced Excel is a must), BI platforms (PowerBI, Dataiku), and market research tools
  • Excellent organization, communication, presentation and interpersonal skills, with the ability to collaborate effectively across different teams
  • Fully proficient in working in English, any other language is an asset
  • Affinity with the brand and product, knowledge of fashion digital and retail industry trends and dynamics is a plus
  • Vor 13 Tagen
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