Senior Manager Sales - Benelux and Northern Europe

ROLE PURPOSE

Own the commercial performance and distributor partnerships across Benelux Denmark, Norway, Finland, the Faroe Islands and Greenland. Translate regional growth priorities into robust country plans, strengthen in-market execution and deliver sustainable revenue and gross-margin growth for the Capri-Sun portfolio.

YOUR RESPONSIBILITIES

• Own country and regional sales performance, including revenue, gross margin, volume, trade investment and agreed commercial KPIs
• Lead distributor relationships and the commercial agenda, including joint business planning, pricing, terms, targets and performance reviews
• Develop annual business plans and longer-term market strategies, with clear channel, customer, portfolio and activation priorities
• Identify and convert growth opportunities in channels and with customers
• Drive high-quality execution through distributors, including distribution, availability, visibility, promotional effectiveness and launch readiness
• Improve forecasting accuracy and provide clear monthly reporting on performance, risks, opportunities and corrective actions
• Coordinate innovation and new product launches, aligning the commercial case, volume assumptions, route to market and execution plan
• Partner closely with Marketing, Supply Chain, Finance and other functions to deliver integrated market plans
• Use market, customer and consumer data to generate practical recommendations and support management decisions
• Conduct regular market and customer visits to assess execution, competitive activity and new business opportunities
• Lead and coach a Junior Sales Manager

YOUR PROFILE

• Bachelor’s degree in business, marketing, economics or a related discipline; postgraduate qualification is an advantage
• At least 10 years of progressive commercial experience in FMCG, ideally food or beverages, including substantial responsibility for international or multi-country markets
• Proven experience managing distributors or other third-party commercial partners, preferably across several European markets
• Strong background in key account management, customer negotiations, annual planning and delivery of revenue and margin targets
• Demonstrated ability to build joint business plans and translate strategy into practical execution through partners without direct authority
• Sound understanding of trade marketing, category management, pricing, promotions, forecasting and commercial finance
• Business-fluent English is essential; Dutch, French or a Nordic language is an advantage
• Advanced proficiency in Microsoft Excel and PowerPoint; experience with ERP, planning and market-data tools is beneficial
• Willingness to travel regularly across the assigned markets and to company locations