Product Manager Martech (m/f/d)

Product Manager Martech (m/f/d)

Freelance/Contracting project Zug Start date: asap Reference number: 898128/1

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Responsibilities

• Responsible for the entire product lifecycle—from defining the long-term vision and market strategy ("The What") to leading the tactical execution and sprint delivery ("The How")
• Define and communicate the product vision and long-term roadmap for Martech ecosystem and be the end-to-end champion of our marketing technology solutions
• Conduct research on marketing trends, API integrations, and the competitive landscape to ensure product-market fit
• Partner with the Business Owner to ensure the product delivers measurable ROI and supports the company’s broader financial objectives
• Own the end-to-end backlog; draft, refine, and prioritize user stories to ensure the development team has a clear path for every sprint
• Lead sprint planning, define sprint goals, and participate in daily stand-ups to unblock the Scrum team and ensure timely increments
• Translate marketing requirements into clear technical specifications
• Serve as the primary liaison between Marketing/Sales stakeholders and the technical development team
• Validate that every product increment meets the "Definition of Done" and fulfills the strategic intent established in the roadmap
• You will serve as the single point of accountability, ensuring that Martech stack is strategically aligned with business goals while maintaining a high-velocity, high-quality development output

Profile

• Minimum Bachelor's degree in a relevant field
• Previous experience in marketing platforms and product ownership
• Professional experience within Martech
• Proven ability to balance high-level strategic thinking with meticulous, detail-oriented execution in an Agile environment
• Strong understanding of the marketing technology landscape and data privacy regulations (GDPR/CCPA)
• Expert-level experience with Scrum frameworks, backlog grooming, and product management software
• Ability to discuss API capabilities, data schemas, and system architecture with engineers while explaining business value to business leaders
• Strong capability to use data and customer insights to make prioritization decisions
• Fluency in English required, German is an advantage

Benefits

• Dynamic and innovative market environment
• A very renowned company