Performance Marketing Manager – Meta (Paid Social)

ph3About Faitron /h3 pFaitron AG is the Swiss consumer-tech company behind HeatsBox® – the patented self-heating lunchbox – and BabyBoo, the first smart warming baby bottle. We sell direct-to-consumer across Europe – and launch in the US + Canada in the coming weeks. Our goal is clear: push Faitron to 8-digit revenue in the short term. To get there, we're scaling our paid social engine in-house, working directly with the founding team. /p h3The role /h3 pYou own Meta as a channel – strategy first, execution second. You decide how budgets flow across the funnel, what gets tested, and what scales. You work hand in hand with our in-house content team and coordinate with media buyers on our other sales channels so paid social pulls in the same direction as everything else. /p h3What you’ll do /h3 ul liOwn Meta media buying end-to-end: account structure, campaign setup, budget allocation, and scaling against funnel-stage ROAS targets /li liPlay a key role in our US + Canada launch: build and scale the paid social setup for the new markets from day one /li liLead the paid social strategy and roadmap – you set direction, not just execute it /li liDrive creative testing with our in-house content team: briefs, hypotheses, feedback loops, and creative performance analysis /li liCoordinate with media buyers and partners across other channels (Google, Amazon, retail campaigns) for one consistent full-funnel approach /li liReport on performance with clear takeaways and next steps; challenge targets when the data says so /li liOptionally: take over or build up TikTok as a second paid social channel /li /ul h3What you bring /h3 ul li3–5 years of hands‑on Meta media buying for D2C/e-commerce brands /li liExperience managing substantial monthly ad budgets and scaling profitably against ROAS targets /li liStrong grasp of full‑funnel measurement, attribution, and creative‑driven performance /li liA strategic mindset: you can defend your account structure and budget decisions, and lead the channel rather than wait for instructions /li liFluent English; German is a plus /li liTikTok media buying experience is a plus /li /ul h3What we offer /h3 ul liFull ownership of a core growth channel, working directly with the CEO /li liAn established brand with patented products – no agency layers, fast decisions /li liA dedicated in‑house content team producing creatives for you /li liAn office in the heart of Zurich at Limmatquai /li /ul /p #J-18808-Ljbffr