Head of Fair Marketing & Experiential
Your responsibilities
:
Fair marketing & brand experience
- Serve as the global owner of fair marketing and experiential initiatives, shaping frameworks, prioritisation, final sign-off for integrated campaigns across all Art Basel shows with clear cultural brand and commercial impact.
- Ensure each fair expresses a clear local identity while reinforcing Art Basel’s global brand coherence to drive awareness, attendance, and engagement.
Go-to-market strategy & execution
- Lead short, high-velocity GTM frameworks for all fairs, balancing global strategy with local experiential initiatives.
- Own the always-on and peak fair moments marketing and experiential calendar, ensuring continuity between peak fair moments and year-round activity, and alignment across regions, channels, and internal teams.
- Oversee ticketing strategy, portfolio definition, pricing logic, and implementation across all shows, in close collaboration with commercial and ticketing teams.
- Track and deliver against attendance, ticketing, and commercial targets, using data and insights to continuously optimize performance.
- Own global ticket sales revenue targets across all fairs, ensuring marketing strategies are directly aligned to commercial objectives while remaining experience-led and brand-driven.
- Own the global fair marketing and experiential budgets across all shows, ensuring disciplined financial planning, dynamic forecasting, and accurate tracking against targets. Provide forward-looking budget scenarios and exercise sound commercial judgement to optimise the allocation of spend and mitigate risk.
Audience-led experience
- Ensure campaigns are informed by audience insights, cultural context, and real-time performance data.
- Measure marketing impact and continuously optimize campaigns to maximize ROI and audience conversion.
- Champion and deliver a world-class, end-to-end customer experience across all channels and touchpoints.
Cross-functional leadership
- Act as the strategic connector between show management, brand, communications, ticketing, VIP, digital, commercial, operations, and regional marketing teams.
- Influence early planning decisions to ensure marketing and experiential initiatives are embedded from the outset.
- Partner closely with internal stakeholders and external agencies to deliver flawless execution at speed and scale.
Team leadership
- Lead, mentor, and develop a team of marketing managers.
- Foster a culture of clarity, accountability, collaboration, and consistently high execution standards.
Your profile:
- 10+ years of senior experience in brand marketing, campaign leadership, or large-scale event/fair activation, ideally within cultural, media, consumer, entertainment, luxury, or experience-led organisations.
- Proven track record of delivering high-impact global campaigns with measurable business outcomes.
- Strong experience operating in complex, matrixed, international environments.
- Deep understanding of digital, social, content, and experiential marketing.
- Strong commercial mindset with experience driving attendance, ticketing, or revenue-led objectives.
- Strategic thinker with excellent operational, project management, and execution skills.
- Confident senior stakeholder manager with strong presence and influence.
- Proven experience leading and developing teams within set frameworks, ensuring structure, accountability, and high performance.
- Excellent storytelling, presentation, and stakeholder-management capabilities.
- Fluent in English; additional languages are a plus.
- Willingness to travel internationally.
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Industries
Artists and Writers and Events Services
Referrals increase your chances of interviewing at Art Basel by 2x
Get notified when a new job is posted. Set alert
Sign in to set job alerts for “Head of Marketing” roles.
or
New to LinkedIn?
By clicking Continue to join or sign in, you agree to LinkedIn’s , , and .
Similar jobs
-
Senior Director, Head of Global Marketing, EPD (m/f/d)
Basel, Basel, Switzerland 3 weeks ago -
Global Head of Partnerships
Basel, Switzerland 2 weeks ago -
Head of Retail Media (m/f/d) %
Basel, Basel, Switzerland 1 day ago -
Associate Director, Marketing, Switzerland
Basel, Basel, Switzerland 4 days ago -
Senior Event Experience Manager (w/m/d) (80%-%)
Basel, Basel, Switzerland 1 week ago -
Senior Lead, Entertainment Operations
Basel, Basel, Switzerland 1 week ago -
Lead POS Communication (m/w/d)
Basel, Basel, Switzerland 1 week ago -
Head of Global External Affairs, Roche Diagnostics
Basel, Switzerland 3 days ago -
Senior Director, Corporate Affairs, Communication and Policy Advocacy, CNE
Basel, Basel, Switzerland 2 days ago -
Global Associate Director, Patient Strategy & Partnerships
Basel, Basel, Switzerland 1 month ago -
Mitglied Geschäftsleitung unterdessen
Basel, Basel, Switzerland 1 week ago -
Du brennst für unsere Marke, liebst Events und die Interaktion mit Menschen. (aka Trainee-Programm mit Fokus: Event & Sponsoring)
Basel, Basel, Switzerland 1 week ago -
BASEL OFFICE - Executive Director FP&A and Process Innovation
Basel, Basel, Switzerland 2 weeks ago -
Vice President, Safety
Basel, Basel, Switzerland 3 days ago -
Global Privacy Officer
Basel, Switzerland 3 weeks ago -
Global Head of Legal Spend Management
Basel, Basel, Switzerland 7 hours ago -
Head, US Patient Safety
Basel, Basel, Switzerland 3 days ago -
Disease Area Lead Immunology
Basel, Switzerland 1 day ago -
Mitglied Geschäftsleitung - Fokus Kommunikation & Akquise 80%
Basel, Switzerland 5 days ago -
Global PV Partnership & Operations Director
Basel, Switzerland 1 week ago -
Küchendirektor:in Event-Catering (m/w/d) %
Basel, Basel, Switzerland 2 days ago -
Senior Director Regulatory Affairs
Basel, Switzerland 2 weeks ago -
Geschäftsleiter:in (80 – %)
Basel, Basel, Switzerland 18 hours ago -
Vice President, Medical Affairs Rare Diseases
Basel, Basel, Switzerland 2 weeks ago -
Regional Medical Excellence Associate Director/Director
Basel, Switzerland 4 days ago -
Global Head Clinical Assurance Quality Development Unit
Basel, Switzerland 2 weeks ago -
Geschäftsleiter:in (80 – %)
Basel, Basel, Switzerland 10 hours ago
People also viewed
-
Leiter/in Bau- und Gastgewerbeinspektorat (%)
Basel, Basel, Switzerland 1 week ago -
Team- & Projektleitung
Basel, Basel, Switzerland 3 days ago -
Senior Director, Global Head of Client Services - Clinical Trials Division
Basel, Basel, Switzerland 3 months ago -
Marketing Assistant Dekoboutique / Festtage (w/m/d)
Basel, Basel, Switzerland 2 weeks ago -
ACG Global Commercialization Manager
Basel, Basel, Switzerland 1 day ago -
Chief of Staff, to CIAO and Head of GIA Office
Basel, Basel, Switzerland 1 week ago -
Global Head of Customs & Trade Compliance / no-
Basel, Switzerland 2 weeks ago -
Leiter:in Konzepte und Pronto Logistik %
Basel, Basel, Switzerland 2 weeks ago -
Global Lead, Soft Services & Experiences
Basel, Basel, Switzerland 5 days ago -
Senior Communications BP Sustainability & Corporate Topics
Basel, Basel, Switzerland 2 weeks ago
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.