Head of Gifting Category - Global Marketing & 360° communication

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L’OCCITANE en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Vranjes Firenze.

With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet. The mission statement of the Group is: With empowerment we positively impact people and regenerate nature.

L’OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection. All employees at L’OCCITANE must therefore implement the company’s mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job. In practice, this means that any employee at L’OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees. The L'OCCITANE Group is a certified B CorporationTM.

Mission & Context :

We are looking for a highly motivated Head of Gifting Category - Global Marketing & 360° communication to join our Maison L’Occitane en Provence global brand team!

Define and drive the Global Gifting strategy to elevate the Maison’s desirability, strengthen emotional connection with Guests, and fuel business growth across all markets.
The role leads the development of permanent & seasonal gifting collections, notably the Christmas portfolio and their associated 360° communication campaigns.

Main Responsibilities

Category Strategy & Development :

• Define and implement the global gifting category strategy, aligned with brand vision, business objectives, and market opportunities.
• Partner closely with Global Commerce and local marketing teams to ensure the global strategy is relevant, actionable, and locally impactful. Constantly refine plans & priorities with their inputs.
• Set bold 3-year ambitions for key moments, monitor results, and identify new growth opportunities to elevate the category’s strategic influence within the Maison.
• Build strong connections with other categories to ensure complementarity, coherence, and reinforcement of the overall Maison strategy.

Product Offer Management

• Oversee the end-to-end development of permanent and seasonal gifting offers (product, accessories, wrapping) with a strong focus on Christmas as a major commercial and brand moment.
• Supervise the creation of Launch Notes, ensuring accuracy, storytelling, and alignment with brand guidelines.
• Collaborate with Creative, R&D & Operations teams to deliver products & accessories that reflect the Maison’s identity & excellence.
• Define portfolio structure, pricing, and assortment strategies to ensure consistency and differentiation across markets, in collaboration with Revenue Growth Management team.

360° Campaign Leadership

• Define strategy and messaging plan for each campaign (Christmas, Chinese New Year, Mother’s Day…)
• Supervise toolboxes development ensuring consistency across all channels—retail, digital, social, PR, and media, and seamless execution locally, in collaboration with the Global Commerce.
• Manage the gifting campaigns budget, ensuring optimal resource allocation and ROI.

Innovation & Insight

• Monitor consumer trends, competitor activity, and market dynamics to identify new opportunities and gifting rituals.
• Champion innovation in packaging, design, and storytelling to continuously elevate the Maison’s gifting experience.

Team Leadership

• Lead, inspire and develop a team of Brand Managers, fostering collective intelligence, curiosity, and agility.
• Set clear objectives, provide ongoing feedback, and nurture each team member’s growth and ownership
• Guide and oversee individual career development to help each team member reach their full potential.
• Work closely with cross-functional partners (Creative, Purchasing, R&D, Supply, Finance, Commerce and local Markets) to ensure flawless coordination and time-to-market

How you can fit :

• 10+ years of experience in Brand, Category, or Product Management within luxury beauty. Local marketing experience is a plus
• Previous team management experience is mandatory
• Fluent in English j4id10115540a j4it0311a j4iy26a