Global Brand Manager CardioMetabolics (Diabetes)

About Abbott

At Abbott, our mission is simple and powerful: to help people live healthier, fuller lives. With a presence in more than 160 countries and over 114,000 colleagues collaborating worldwide, we are dedicated to advancing innovation across diagnostics, medical devices, nutrition, and pharmaceuticals.

We believe that diverse perspectives drive better ideas, stronger teams, and meaningful impact. Our inclusive culture supports every voice, encourages flexible working, and provides opportunities for continuous growth—because your career should empower you both professionally and personally.

Primary Purpose of the Role

As the Global Brand Manager for Abbott’s Diabetes Portfolio, you will guide the development and execution of strategic global brand and marketing plans that elevate our Diabetes brands worldwide. In this role, you will shape long‑term brand strategy, collaborate closely with regional and affiliate teams, and ensure that global initiatives are delivered with clarity, alignment, and purpose. Your work will directly contribute to improving patient outcomes while driving sustainable, meaningful business impact across diverse markets.

What You Will Do

Strategic Marketing Leadership

• Develop and champion forward-looking, cross functional brand plans that support Abbott’s Global Diabetes Portfolio.

• Identify emerging trends, prioritize key opportunities, and ensure strategies reflect patient, provider, and market needs.

Insights & Customer Understanding

• Lead market insights and research initiatives to uncover unmet needs and enhance the overall customer and patient experience.

• Translate these insights into actionable strategies that guide marketing programs globally.

Brand Positioning & Differentiation

• Shape compelling, differentiated global brand positioning with clear, resonant messaging for key partners and stakeholders.

• Set meaningful, inspiring objectives that align with Abbott’s purpose and long-term vision.

Integrated Marketing Programs

• Design and oversee integrated multichannel marketing programs aimed at engaging healthcare professionals, pharmacists, and patients.

• Ensure approaches are customer centric, inclusive, and accessible across diverse markets.

Global Launch Excellence

• Lead comprehensive launch plans for new global diabetes brands.

• Partner closely with affiliates to ensure alignment, readiness, and successful execution.

Collaboration with Affiliates

• Work closely with local marketing and commercial teams, offering guidance, coaching, and support.

• Build strong partnerships to ensure consistent brand execution across markets.

Brand Stream Leadership

• Lead the Diabetes Brand Stream and collaborate cross‑functionally to deliver key business priorities.

• Develop and implement life‑cycle management strategies and prepare business cases for senior leadership.

Budget Stewardship

• Manage the promotional budget thoughtfully, ensuring strategic investment and strong ROI across initiatives.

Performance Tracking

• Establish clear monitoring processes and performance dashboards.

• Provide transparent, solutions‑oriented monthly updates to senior management.

Best Practice Sharing

• Foster a culture of collaboration and continuous learning by facilitating knowledge‑sharing across regions.

What We’re Looking For

Education

• University degree (Science or Business preferred).

• MBA or postgraduate marketing qualification is a plus, but not required.

Experience

• Experience managing global or regional Cardiometabolic (Cardio or Diabetes) brands.

• Experience with GLP‑1 brands (e.g., from Novo Nordisk or Eli Lilly) is highly valued.

• Candidates with biosimilars experience are also welcome to apply.

Languages

• Fluency in English required.

• Additional languages (Spanish, Arabic, Mandarin) are a plus.

Core Skills

• Strategic thinking with the ability to connect insights, market dynamics, and customer needs.

• Strong brand building and long-range planning capability.

• Experience with launches and portfolio expansion.

• Ability to engage customers across multiple channels.

• Strong financial and analytical capabilities.

• Creativity and a passion for innovative, human‑centered marketing.

Key Competencies

• Experience managing diabetes or innovator portfolios (GLP‑1 experience preferred).

• Strong understanding of global or emerging markets (LatAm, Asia, Middle East & Africa).

• Collaborative mindset with experience working in matrix organizations.

• Ability to influence and build positive, productive relationships across teams.

• Proactive, thoughtful problem‑solver with a strategic yet practical approach.

• Inclusive communication style and advanced interpersonal skills.

• Adaptability in fast‑paced, evolving environments.

• Strong project management and organizational abilities.

What We Offer

• A supportive, inclusive culture where your voice matters.

• Opportunities for mentorship, career development, and global exposure.

• The chance to make a meaningful impact in improving health outcomes worldwide.

If this sounds like the right opportunity for you, we’d love to hear from you. Please submit your CV (PDF format preferred). We welcome applicants from all backgrounds and are committed to building a diverse and inclusive team.

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