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Audience Intelligence & Data Lead

Art BaselBasel, CH

Audience Intelligence & Data Lead.Audience Intelligence & Data Lead.New York, United States 2 weeks ago 74 applicants.Get AI-powered advice on this job and more exclusive features.Sign in to access...Voir plus

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Audience Intelligence & Data Lead

Audience Intelligence & Data Lead

Art BaselBasel, CH
Il y a 14 jours
Description de poste

Audience Intelligence & Data Lead

New York, United States

Audience Intelligence & Data Lead

New York, United States 2 weeks ago 74 applicants

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Art Basel provided pay range

This range is provided by Art Basel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$,.00/yr - $,.00/yr

Direct message the job poster from Art Basel

Julie Mackerer

Global Talent Acquisition Manager at MCH Group ❇️ *** #recruitment 📣 #baseljobs 📌 #liveenvents ✨ ***

Art Basel is a leading art world authority shaping the conversation across art, culture, and the global creative economy. Our mission is to provide high-value and high-engagement content and commentary to professionals, collectors, and expanding high-scale ‘art curious’ communities around the world. As we enter an ambitious new phase of brand and creative elevation, we are building a dynamic creative, brand and content platform operation designed to engage new audiences, amplify our brand reach and deliver best-in-class content excellence.

Art Basel is seeking an Audience Intelligence & Data Lead to lead the development of the data strategy and infrastructure that powers audience growth across our global platform. Reporting to the Global Head of Audience Growth & Intelligence, this role sits at the intersection of strategy, analytics, and technology, translating audience intelligence goals into scalable systems, reporting frameworks, and actionable insights that support Art Basel’s fairs and year-round initiatives. Working closely with Digital, Marketing, VIP, and Data teams, you will help shape the foundation for how Art Basel understands, segments, and engages its audiences — while supporting the development of the Art Basel Insights product.

Your Responsibilities:

Audience Strategy & Segmentation

  • Develop audience segmentation frameworks and collector lifecycle mapping
  • Design client journey frameworks for key audience groups
  • Partner with Marketing, VIP, and Digital teams to translate segmentation insights into engagement strategies

Data Infrastructure & Governance

  • Lead the development of reporting cycles, governance frameworks, and workflow integration across Marketing and VIP teams
  • Coordinate with Digital and Data teams on CRM migration initiatives, translating audience growth needs into technical specifications
  • Build and maintain BI dashboards and reporting tools that track collector engagement, VIP growth, and platform performance across the collector journey
  • Establish data quality standards and processes to ensure accurate and consistent audience intelligence

Analysis & Reporting

  • Analyze CRM, digital, and event data to track collector lifecycle value and identify high-potential audience segments
  • Support partnership development and sponsorship strategy through audience insights
  • Lead quarterly reporting against Art Basel’s strategic goals
  • Monitor cross-industry trends across luxury and cultural sectors to identify emerging collector audiences

Art Basel Insights Product Support

  • Lead cross-team execution of the global data roadmap supporting the Art Basel Insights product
  • Coordinate with external partners and vendors on data integration and product development timelines
  • Contribute to the design of reporting frameworks and data products for gallery partners and collectors

Cross-functional Leadership

  • Work with Fairs, Regions, and Marketing teams to ensure data collection and reporting processes operate effectively across all shows (Basel, Miami Beach, Hong Kong, Paris)
  • Manage timelines, budgets, and vendor relationships for data and technology initiatives
  • Lead requirements-gathering sessions and maintain project documentation
  • Drive internal adoption of new data practices and reporting systems

Your Profile:

  • 7+ years of experience in analytics, business intelligence, or data-focused product roles
  • Experience across art, fashion, or related industries is a plus
  • Experience developing audience segmentation, lifecycle frameworks, or behavioral models
  • Strong hands-on experience with SQL, Tableau or Looker, CRM reporting, and Excel modeling
  • Experience leading CRM implementations or data migration projects
  • Ability to translate business needs into technical requirements and collaborate effectively with engineering teams
  • Strong communication skills with experience presenting insights to senior leadership
  • Proven ability to lead complex cross-functional projects and manage external vendors
  • Interest and knowledge of art, culture, and the luxury sector
  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Information Technology
  • Industries

    Events Services

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