E-commerce, CRM & Digital Marketing Manager

You love fragrances, people, data, digital and new ideas? You want to grow full-funnel CRM for several luxury brands, online and in our boutiques? This is your opportunity!About usMemo Paris, Floraiku Paris and Hermetica Paris are sister brands and family owned established in 2007. We’re a company that genuinely cares about our people, our products, our clients, and the environment. High energy, creativity and an entrepreneurial spirit animate every member of our team every day.Your roleYou lead CRM and website animation for several brands of the group, in Europe and in the United States, online and in store. Position based in Geneva or Paris, depending on the candidate's profile.1. Multi-brand, full-funnel CRM (core of the role)• Strategy: one CRM plan per brand and market, each with its own tone and calendar.• Full funnel: sign-up, welcome, abandoned cart, post-purchase, loyalty and VIP, win-back.• Online and in store: Shopify and Shopify POS data connected, boutique newsletters, support for store teams.• Campaigns: newsletters, launches and key moments in Klaviyo, from brief to send.• WhatsApp and SMS: campaigns run with our partner agency.• Database: segments, marketing pressure, consent, deliverability.• Results: KPIs, A/B tests and clear recommendations.2. Website animation• Shopify websites: homepage, banners, collections, product pages, launches.• Offers: gifts with purchase and discount codes, in line with the CRM calendar.• Performance: traffic and conversion with Shopify Analytics and GA4.• Partners: media agencies (Meta, Google, TikTok), brand, product and retail teams.3. AI, with taste• Curiosity: you follow what AI makes possible and explore it with an open mind.• Savoir-faire: you use it with discernment, always in service of the quality and emotion of our creations.