Digital Acquisition Specialist

Tomplay is a leading innovator in the digital music industry, offering interactive sheet music for musicians of all levels. With a mission to transform the way people learn and enjoy playing music, we combine technology with creativity to deliver exceptional user experiences.

The Tomplay app is used by more than 2M musicians in 157 countries. The company has entered into distribution partnerships with Yamaha and Kawai, the world's largest instrument manufacturers, as well as key licensing agreements with dozens of publishers, positioning Tomplay's platform as the leader in interactive music learning.

Tasks

Tomplay is seeking a highly skilled and performance-driven Digital Acquisition Specialist to drive user acquisition growth through SEA / Paid media, influencer marketing, SEO, ASO, and other relevant channels.

Your mission will be to leverage these channels to develop and execute global acquisition campaigns which maximise ROAS, and drive Tomplay’s overall acquisition performance.

Your responsibilities include :

Paid Acquisition :

• Develop, execute, and manage data-driven, conversion-focused paid advertising campaigns across platforms — particularly Meta, Apple Search Ads, and other relevant networks — with strong focus on measurement, attribution, and continuous optimization.
• Produce, edit, and deliver high-quality ad creatives (videos, images and other formats) ensuring they meet the highest quality standards and align with brand guidelines. The creatives will be adapted to Tomplay’s diverse target groups and cover all main personas and expectations around learning / practicing / performing music at different skill levels and for various instruments.
• Leverage cost-efficient solutions such as creators, user-generated content (UGC), and AI tools to generate high-performing, qualitative creatives for acquisition campaigns, continuously testing and optimising them.
• Manage the advertising budget effectively, leveraging data, measurement, and attribution insights to optimise spend, maximise ROI, and drive overall performance outcomes.
• Oversee the localisation of all ads into 10+ languages, ensuring cultural relevance and high-quality translations for international markets.

Influencer Outreach :

SEO / ASO-Driven Acquisition :

Requirements

Benefits

The Tomplay app was inspired by musicians and father-and-son team Thomas and Alexis' love of music. Tomplay reinvents sheet music, for an interactive and immersive playing experience. Tomplay interactive sheet music allows all musicians to play along with classical, pop, rock, folk, jazz, film and world music scores accompanied by real recordings from professional musicians.