Web Analytics Lead - Geneva H / F

fifty-five is a new kind of data company that helps brands transform with data and AI to improve their marketing operations through a combination of specialized consultancy and technology services.

As the strategic data pillar of The Brandtech Group, we offer services that combine strategy consulting, cloud services, media consulting and customer experience.

We are made up of over +400 digital experts. Digital consultants, tracking and media specialists, engineers and data scientists all work in close collaboration to provide senior-level marketing consultancy and technical support to our clients, in every type of industry, all around the world.

As a partner to advertisers from data collection to activation and exploitation, we help organizations become truly omnichannel entities that control the efficiency of their digital ecosystem and its synergies with the physical world.

Headquartered in Paris, we operate across 3 time zones from our 10 offices, located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York. fifty-five attaches particular importance to the well-being of its employees, which enabled it to be included in the Best Workplaces France ranking in 2018.

Role Overview

As an Web Analytics Lead at 55, you will be the go-to person for internal and external stakeholders on all issues related to the implementation of data collection tags on websites and applications. This includes web analytics, media tracking and marketing technology implementations, audits and quality assurance, as well as providing technical support and managing client relationships.

You will have the responsibility of creating analytics and media tracking specifications and assisting with the entire implementation process. Your expertise, analytical and project management skills will allow you to be autonomous in your daily operations and customer communications whilst supporting the rest of the Fifty-Five team.

Your time at 55 will begin with a training period in web analytics, tag management and the framework we apply to these concepts. During this training, you will take on challenging and engaging projects, preparing you for the client initiatives you’ll handle in your role. Throughout these projects, you will be continuously supported and trained, enriching your expertise and allowing you to contribute your knowledge to the rest of the fifty-five team.

As the Web Analytics Lead, you will also manage and mentor Jr and Sr Tracking Specialists. This entails ensuring they are properly supported during project execution as well as working closely with them to uplevel their skills.

Experience and skills required :

• Excellent analytical skills and problem solving skills
• Organizational and project management skills (organization of meetings, managing deadlines and client relationships)
• Ability to communicate and translate technical issues into simplified language
• Confidence when working with cross-functional external and internal teams
• Ability to read / write JavaScript
• Ability to create documentations with technical specifications
• Knowledge of fundamental web concepts (HTML / CSS)
• Very good written and oral communication
• Ability to work in a fast paced environment
• 2 - 3 years of experience with tag management tools such as Google Tag Manager, Tealium, and Adobe Launch
• 2 - 3 years of experience implementing and maintaining digital analytics platforms such as Google Analytics or Adobe Analytics
• Knowledge of the marketing technology stack (ideally Google Marketing Platform)
• Fluent in French & English

Nice to have :

Location : Quai de l'Ile 13, 1204 Genève

Start date : ASAP

Contract type : Permanent (CDI)

Travel : Minimum 1 day on client site

I nterview process :

55 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions.