Marketing Manager

The Marketing Manager is responsible for developing and implementing the marketing strategy for the HUGO BOSS brand in alignment with the overall brand direction and objectives as well as in close collaboration with the license partner. This role leads the creation and delivery of all market-ing materials and provides comprehensive toolbox assets to support market execution. The Mar-keting Manager ensures alignment and coordination of marketing activities across all regions on a global level, acting as the primary point of contact for regional teams and the licensor. In addition, the role oversees the development, deployment, and performance tracking of marketing initiatives to ensure consistency, effectiveness, and strategic impact across all channels.

In this role, your main responsibilities will include :

• Development of Marketing Materials : Create and manage all marketing assets used for in-store communication across both brick-and-mortar and digital environments
• Visual Communication : Oversee the production of all visual communication tools, including photos, PR imagery, advertising visuals, and related content
• Guidelines and Performance Tracking : Develop comprehensive guidelines and measurement tools to ensure continuous improvement in marketing execution
• Licensor Coordination : Collaborate closely with the licensor to fully leverage communication and marketing opportunities provided by the master brand
• Go-to-Market (GTM) and 360° Campaigns : Support the development and execution of GTM strategies and integrated 360° marketing plans, partnering with key markets to define and implement local marketing strategies
• Media Planning : Contribute to the planning and coordination of media activities to ensure optimal visibility and ROI
• Social Media Collaboration : Identify and capitalize on social media opportunities across licensor and retailer networks
• Regional Alignment : Liaise with regional marketing teams to understand specific market needs, challenges, and opportunities
• Retail Marketing Assets : Oversee the creation and management of displays, shop-in-shop concepts, and promotional gift sets
• Visual Merchandising : Develop and update visual merchandising guidelines for seasonal, regional, and ad-hoc executions
• Training and Knowledge Sharing : Create and maintain central training materials and manage content on the online marketing platform
• Event Coordination : Manage the communication and documentation related to events, ensuring a best-in-class brand presentation
• Stakeholder Management : Serve as the primary point of contact for all regions and the licensor on marketing-related topics
• Administrative Support : Handle administrative responsibilities such as purchase orders and other related tasks

Graduate with a Master or a Bachelor’s Degree in Marketing or Communication, you have at least 7 years of experience in a similar position within an international environment (FMCG, fashion, accessories or related industries).

You are fluent in English and German (French is a plus); and proficient on MS Office, especially PowerPoint, and Adobe Suite especially Photoshop, SAP is a plus.

Agile, flexible and team player, you have excellent communication and presentation skills. Dynamic, proactive, self-starter with a can-do attitude, you feel comfortable working in a fast-paced environment. Able to multitask, you are pragmatic, detail oriented, structured and have strong organizational skills.