Global Snr Marketing Manager Cough, Cold & Decong

Global Snr Marketing Manager Cough, Cold & Decong -2407022465W

Description

General Information

Position Title :

SENIOR MARKETING MANAGER GLOBAL DECONG. & COUGH : COUGH & COLD BDT

Supervisor Title :

SENIOR MARKETING DIRECTOR COUGH COLD GLOBAL GROWTH LEAD

Department Name :

COUGH COLD GLOBAL BRAND DEVELOPMENT TEAM

Physical Location of Role :

Zug, Switzerland

Revenue / Size of Budget Responsibility : $MM NTS MS

Pay Grade : M2 PG31

M2 PG31

Position Summary

Provide brief and concise statement explaining the main purpose for the existence of this position.Provide a brief summary of the role.

We are looking for a talent to join the Self Care Brand Development Team based in Zug Switzerland, as Senior Marketing Manager Global Decongestant & Cough for Cough Cold Brand Development Team.

The Senior Marketing Manager will leverage their global knowledge of the cough & cold category to deliver toolkits and guidance based on the global strategy for cough & decongestant need state.

The Senior Marketing Manager will coordinate with other Regions and BMCs to deliver the 3YOP Innovation Pipeline to realize the extraordinary power of everyday care through the Cough & Cold global brand team with strong outside in focus.

The Senior Marketing Manager will work with a cross-functional team of R&D, supply chain, packaging engineering, Design, and marketing leads to develop growth plans based on consumer, category, and competitive data and insights.

This position reports into the SENIOR MARKETING DIRECTOR COUGH & COLD GLOBAL GROWTH LEAD

Major Duties & Responsibilities

In order of importance, briefly describe, in sentence form, the essential functions / major responsibilities of this position (principal duties and responsibilities of the position) as it exists today.

Describe the job, not the person in the job.Each item listed below should be an essential function / major responsibility of the position, not a day-to-day activity.

Typically, job descriptions should contain no more than seven or eight major responsibilities ranked in order of highest percentage of time to least.

Approximate Percentage of Time

Tasks / Duties / Responsibilities

Brand & connections excellence :

Delivers global brand toolkits that meet and advance the category prototype for their priority Region / BMC and are ready for rapid deployment globally, with limited shaping and transcreation.

Works in close collaboration with key functions in Kenvue, especially the Scientific Organization, Technology, Supply Chain and regional Commercial Organizations.

Delivers winning brand building plans through strong collaboration with Regions and BMCs to address meaningful opportunities and threats as they arise.

Develops and ensure the implementation of, consistent and aligned comms, content, playbooks (Influencer / HCP / Shopper) consistent with SOBG principles.

Delivers through the BMCs and rolls out to rest of world through the deployment teams.

Advances Science of Brand Building capabilities in Kenvue making it a strong organizational muscle.

Leadership foundations :

Ensure strong collaboration & participation in Project Meetings as part of the aligned cadence.

Works closely with the Regional and local BMCs markets’ teams to understand consumer insights and challenges, the go to market and the trends to deliver the best long-term plans for the brand.

Always put consumer first to unleash the best insights to drive brand performance.

Innovation and portfolio excellence

Delivers a consistent and distinctive innovation pipeline that meet and advances the category prototype in close collaboration with key functions in Kenvue, especially the Scientific Organization, Technology, Supply Chain and regional Commercial Organizations.

Works closely with the Regional and local BMCs markets’ teams to deliver the brand pipeline ensuring sufficiency and freshness needs met for the BMCs, and in-line with strategic prioritization and guidelines

Delivers winning innovation + commercial innovation launch plans through strong collaboration with the BMCs based on consumer needs.

Develops and ensure the implementation of consistent and aligned global innovations together with launch playbooks : content, playbooks (Influencer / HCP / Shopper) consistent with SOBG principles.

Delivers through the BMCs and rolls out to rest of world through the deployment teams.

Putting our people first :

Brings the Kenvue Promise to life.

Lives the Kenvue values and behaviours.

Qualifications

Required Qualifications

Consider andidentify qualifications potential applicants must possess in order to be considered for the position.Basic Qualifications must be clearly stated, objective and relevant to this particular position.

Required Minimum Education : Other :

Bachelor’s degree in marketing, or related field; Masters degree a plus

Required Years of Related Experience :

• 10+ years of Progressive experience executing successful brand strategies, innovation, and operations
• Experience in executing in a similar integrated brand leadership role within a consumer-packaged goods organization, preferably with a breadth of functional and / or industry experience.

Experience working in a global capacity & collaborating with regional teams. Evidence of leading & growing a large global brand with meaningful sales outside of US.

Strong track record of success working with local markets.

Required Knowledge, Skills and Abilities :

Include any required computer skills, certifications, licenses, languages, etc.)

• Evidence of having worked in a complex / multi-factorial environment + making the complex simple.
• Experience in working with global E2E cross functional teams.
• Demonstrated business and cultural understanding of the local markets / regions we anticipate will fuel growth + experience working with and managing global teams.
• Demonstrated experience managing E2E innovation processes and global pipeline development (including creation of breakthrough and / or disruptive innovation) resulting in sustained global brand growth.
• Proven experience in managing the complexity of working across numerous time zones, influencing senior level stakeholders, and managing & inspiring team members across various levels who are not direct reports.
• Experience working with R&D, Market Research, Communications Agencies, Finance, Sales and Project Management is required.

Experience working with Legal, Regulatory, and global partners is preferred.

Travel on the Job :

Indicate whether this position requires travel.

Percentage Traveled :

Type of Travel Required :

Domestic

International

People Management Experience :

Indicate whether supervisor / people management experience is required.

Not required.

Required Years of People Management Experience :

No people management experience.

Preferred Qualifications

Consider and identify qualifications that are not required to perform the job, but would be very helpful to performing the job.

Preferred Minimum Education : As above. Other :

Preferred Related Industry Experience (if applicable) :

Preferred Knowledge, Skills and Abilities :

Include any preferred computer skills, certifications, licenses, languages, etc.)

Key Working Relationships

Identify the most important working relationships with people inside and outside the company including customers, vendors, associations, etc.

Briefly describe the nature of the contacts.

Internal

R&D, Supply Chain, BMCs, RDLs, MA, RA, Finance, BDT Capabilities (HCP, retail excellence, SPM)

External

Creative agencies (Consumer + HCP)

Supervisory Responsibilities

List number of employees reporting to this position, both directly and through direct reports.

Direct Reports : n / a but lead workstreams with broad E2E team

Decision Making Authority - Check all appropriate decision-making authority level for this position :

Makes hiring recommendations

Makes hiring decisions

Trains employees

Plans work of others

Reviews work quality and quantity of others

Conducts performance reviews

Makes pay and promotional recommendations

Makes pay and promotional decisions

Resolves employee grievances

Makes termination recommendations

Makes termination decisions

Recommends budget amounts

Makes budget decisions

Primary Location

Europe / Middle East / Africa-Switzerland-Zug-Zug

Job Function

Marketing