Product Manager Martech (Marketing Technology)

For one of our clients, a leading international healthcare and diagnostics company based in the Zug Area, we are looking for a Product Manager Martech (m/f/d) to support and enhance global marketing technology solutions.

Are you passionate about digital products, marketing technology, and Agile delivery? Do you enjoy working with both business and technical teams to deliver innovative solutions that improve customer engagement and marketing performance?

As Product Manager Martech, you will own marketing technology products from strategy through execution. You will define roadmaps, manage product backlogs, work closely with development teams, and ensure solutions deliver measurable business value.

Working in a global environment, you will collaborate with Marketing, Sales, Digital, Analytics, and Engineering teams to build and improve modern marketing platforms, integrations, and customer engagement capabilities.

This is an exciting opportunity to join a leading healthcare organization and play a key role in shaping the future of digital marketing and customer experience.

Responsibilities:
Product Strategy & Roadmap (40%)

• Define and maintain the product vision and roadmap for marketing technology solutions.
• Align product priorities with business goals and stakeholder expectations.
• Identify opportunities to improve marketing effectiveness and customer engagement.
• Monitor industry trends and evaluate new Martech capabilities.
• Drive product planning and prioritization activities.

Product Delivery & Agile Execution (40%)

• Own and prioritize the product backlog.
• Create and refine user stories, requirements, and acceptance criteria.
• Work closely with Scrum teams during sprint planning and execution.
• Support delivery of high-quality product releases.
• Translate business needs into clear functional requirements.
• Manage priorities, dependencies, risks, and delivery timelines.

Stakeholder Management & Collaboration (20%)

• Act as the key link between business stakeholders and technical teams.
• Facilitate communication across Marketing, Sales, Digital, and Engineering functions.
• Collaborate on API integrations, platform enhancements, and technical solutions.
• Support data-driven decision-making through analytics and performance insights.
• Ensure compliance with GDPR and applicable data privacy requirements.

Your Profile:

• Bachelor's degree in Business, Marketing, Technology, Computer Science, or a related field.
• Minimum 5 years of experience in Product Management, Product Ownership, or Marketing Technology (Martech).
• Experience managing marketing platforms and digital products.
• Strong understanding of Marketing Technology, digital marketing ecosystems, and customer engagement platforms.
• Proven Agile and Scrum experience including backlog management, sprint planning, and user story creation.
• Ability to balance strategic product planning with hands-on execution.
• Strong understanding of APIs, integrations, system architecture, and data concepts.
• Experience translating business requirements into product features and technical requirements.
• Strong analytical and stakeholder management skills.
• Good understanding of GDPR and data privacy principles.
• Fluent English.

Nice to Have:

• Experience within Healthcare, Diagnostics, MedTech, Biotechnology, or Pharmaceuticals.
• Experience with CRM, Marketing Automation, CDP, or Customer Experience platforms.
• German language skills.
• Scrum Product Owner, PSPO, SAFe, Agile, or similar certifications.

General Information:

• Start Date: ASAP
• Latest Start Date: 01.01.2027
• Duration: 12 Months
• Extension: Very likely
• Workload: 100%
• Location: Zug Area
• Remote Work: Approximately 2 days per week home office
• Team Size: 8
• Travel: Minimal (1-2 trips per year within Europe)
• Working Hours: Standard business hours