Senior Expert Marketing Effectiveness and Performance 100% (f/m/d) - Zurich

ph3Senior Expert Marketing Effectiveness Performance /h3pAt Julius Baer, we celebrate and value the individual qualities you bring, enabling you to be impactful, to be entrepreneurial, to be empowered, and to create value beyond wealth. Let’s shape the future of wealth management together. The Senior Expert Marketing Effectiveness Performance is responsible for measuring, optimising, and continuously improving the effectiveness of advertising and marketing activities. The role ensures that campaigns are aligned with business objectives, delivers actionable insights to stakeholders, and drives a culture of data-driven decision-making. /ph3Your Challenge /h3ulliDefine campaign objectives, KPIs, and measurement frameworks /liliMeasure campaign effectiveness and ROI /liliGenerate actionable insights and recommendations /liliLead performance reporting and dashboards /liliDrive test-and-learn and continuous improvement /liliInfluence decision-making through evidence-based recommendations /liliCollaborate across marketing teams and agency partners /li /ulh3Your Profile /h3pEducation: /pulliBachelor’s degree in: Marketing, Digital Media, Analytics, Business Administration or a related field /li /ulpAdditional qualifications in Marketing Analytics, Data Science, Market Research, or Digital Marketing are an advantage /ppFluent in English, German is a plus /ppExperience: /pulli8-10+ years in marketing effectiveness, analytics, or performance marketing /liliProven experience in building and institutionalising marketing effectiveness capabilities /liliProven experience in developing measurement frameworks /liliExperience measuring integrated campaigns /liliAbility to influence senior stakeholders /liliExperience in financial services or premium brands preferred /li /ulh3Technical Skills /h3ulliExpertise in marketing effectiveness measurement and campaign performance evaluation /liliStrong analytical and data interpretation skills /liliExperience with analytics, visualisation, and reporting tools (e.g., Adobe Analytics, Google Analytics, Tableau) /li /ulh3Personal Skills /h3ulliStrategic thinker with a hands-on approach /liliStrong stakeholder management and communication skills /liliCollaborative and influential across functions /liliResults-oriented, proactive, and accountableh3About Julius Baer /h3pThe international reference in wealth management Julius Baer is the leading Swiss wealth management group. We focus on servicing and advising sophisticated private clients from around the world, taking into account what truly matters to them – in their business and personal life, today and for future generations. Headquartered in Zurich, we are present in around 60 locations worldwide, including Dubai, Dublin, Frankfurt, Geneva, Hong Kong, London, Lugano, Luxembourg, Madrid, Mexico City, Monaco, Mumbai, Santiago de Chile, Shanghai, Singapore, and Tel Aviv. /ph3Why join Julius Baer? /h3ulliEmployees enjoy the benefits of a global company with the support and collegiality of a much smaller one. /liliWe are growing quickly, but we remain dedicated to maintaining our accessible structure with flat hierarchies, and approachable and supportive leaders. /liliWith offices around the world, we offer an international and stimulating work environment and the opportunity to work with a diverse team of highly motivated colleagues, bringing the best of the bank to our clients. /liliOur core values of Care, Passion, and Excellence define the tone of how we interact with each other and our partners. /liliWe believe in continuous learning as a company and as individuals, which is why we put a focus on the health and well-being of our employees and offer flexible working options, a wide array of benefits, and extensive career development programmes. /li /ulpFor more information visit or contact us via the Contact Form. /p /li /ul /p #J-18808-Ljbffr