Category Manager, Travel Retail

Category Manager, Travel Retail

Function: Sales Location:

GE, CH

Work Arrangement: Hybrid

Global Senior Marketing & Trade Marketing Manager – Travel Retail

Function: Marketing

Location:

Petit-Lancy, GE, CH

Work Arrangement: On site

THE ROLE

• Bring premium brand plans to life in Travel Retail, from strategy, financials and channel briefs through 360 activation and door-level execution
• Own the TR marketing calendar and the trade marketing agenda end to end
• Lead and align a multifunctional network across brand, sales, retail operators and lead markets
• Own the TR-exclusive and value-set strategy for the portfolio
• Manage the A&P budget with accuracy

Key Responsibilities

Brand & channel marketing

• Be the expert in the traveling shopper and the TR channel to drive strong insights and meaningful product, set and claim propositions
• Lead the TR marketing calendar and 360 launch plans across the premium portfolio, in close partnership with the global brand teams
• Adapt global brand campaigns and communication to the Travel Retail environment, ensuring they are fit to win at the airport shelf
• Build the TR-exclusive product and value-set strategy, including GWP and value mechanics, working closely with sales
• Coordinate agencies and internal stakeholders to deliver best-in-class visuals, packaging adaptations and activation assets
• Lead the key trade events across the year, including TFWA Cannes, to drive strong sell-in and high engagement behind the innovations and launches

Trade marketing

• Build the promotional calendar, animations and podium programs with retail operators (Avolta, Heinemann, Lagardère and others)
• Lead the implementation of new visual merchandising across brands, from concept and design through to door-level rollout and own in-store execution standards across the portfolio.
• Create sell-in tools, trade presentations and channel catalogues
• Support demand planning and forecasting for launches and promotions

Brand budget

• Manage project budget with accuracy, optimize spending and work closely with procurement
• Track sell-in / sell-out performance and ROI on activation, and report on results

Qualifications

• Master’s degree in Marketing, Business Management or Economics preferred
• 3-5 years' experience in similar global / regional marketing and/or trade marketing roles
• Travel Retail channel experience is mandatory, strong understanding of operators, airport dynamics and TR-exclusive mechanics
• Beauty experience is mandatory, haircare, make-up, skincare or fragrance
• Blended marketing and trade marketing background, comfortable moving from brand strategy to promotional execution
• Strong track record of strategic view, ability to energize teams and execute strategy
• Strong track record of autonomous problem-solving with minimal guidance
• Strong commercial acumen, comfortable with P&L, forecasting and ROI
• Passionate about beauty and trends. Creative mind, in touch with the latest trends
• Very organized and able to lead a multifunctional network, managing all stakeholders and timings in parallel
• Willing to travel for operator meetings, trade shows and store visits
• English mandatory; additional languages a plus