Senior Global Brand Manager TREK

Job description

Your main responsibilities will be:

Brand Leadership

• Act as global brand lead for TREK.
• Support the development and execution of annual brand plans and strategic priorities.
• Drive consistent brand positioning, visual identity and communication across markets.
• Build distinctive brand assets and strengthen brand equity.
• Lead the development of global communication platforms and campaigns.
• Lead the consumer learning agenda through brand tracking, market research and category insights, translating findings into growth opportunities and strategic recommendations.

Portfolio Management

• Partner closely with the Senior Innovation Manager to ensure innovation and renovation projects strengthen the TREK brand and support strategic growth priorities.
• Provide brand leadership and input throughout the innovation process, ensuring consumer needs, brand positioning and equity objectives are reflected in new developments.
• Define portfolio priorities and identify future growth opportunities across categories, occasions and channels.
• Support portfolio optimisation initiatives across key markets.
• Monitor portfolio and launch performance and identify opportunities for further growth.

Global Activation & Campaign Execution

• Lead execution of global brand campaigns and marketing initiatives.
• Develop tools, guidelines and activation assets for local markets.
• Ensure best-in-class activation across digital, social, e-commerce and retail channels.
• Manage creative and research agency partners.
• Drive excellence in content creation, photography and brand asset development.

Market Expansion & Commercial Support

• Identify and evaluate new market and channel opportunities.
• Support development of market entry strategies and launch plans.
• Partner with local teams to accelerate growth in priority markets.
• Build scalable frameworks and toolkits to support international expansion.
• Share best practices and success stories across markets.

Stakeholder Management

• Lead, coach and develop one Junior Brand Manager.
• Build strong relationships across Marketing, Sales, R&D, Quality, Finance and Supply Chain.
• Act as a key point of contact for global TREK initiatives.
• Influence stakeholders across functions and markets to drive alignment and execution.
• Foster a culture of ownership, collaboration and continuous improvement.

Profile

To be able to achieve the above and be successful in this role we believe you need to have:

• Master's degree in Marketing, Business or a related field.
• 8-10 years of experience in brand management within an international branded FMCG environment.
• Proven experience leading brand strategy, brand portfolios and communication projects that drive business growth.
• Strong understanding of consumer-led brand building & portfolio strategy.
• Experience launching brands and products across multiple international markets.
• Experience managing agencies and leading cross-functional projects in a complex stakeholder environment.
• Previous people management experience with a proven ability to coach, develop and inspire talent.
• A strategic thinker with a hands-on mentality, able to balance long-term vision with flawless execution.
• Strong influencing and communication skills, with the ability to build trust and alignment across diverse stakeholder groups.
• Passionate about building great consumer brands and excited by the healthy snacking category.
• Comfortable working in a fast-paced, multicultural and evolving environment.
• Fluent in English.