Head of Marketing

Head of Marketing (m/w/d)
Head of Marketing (m/w/d)
Focus on brand, growth and rebuilding marketing around AI
You own brand, demand and marketing's contribution to revenue. You translate company strategy into a plan that prioritises rather than lists, and then you run it. You take over a motivated team that delivers, and you rebuild the operation AI-first, so a small team works at the pace of a large one. The benchmark is profitable, recurring growth at a falling cost of acquisition.
Workload: 80–100 %
Location: Zug, Switzerland (hybrid) - some travel between CH and DE
Start date: By agreement
Reports to: CEO
Tortuga Sense is a Swiss preventive health company: science-based supplements, diagnostics and , our AI-powered health coach. The strategy is set, the portfolio is in market and expansion beyond Switzerland is under way. What we are missing is the person who turns that into measurable growth.
This is a build role. You own marketing end to end, you lead a small team and you execute yourself. We care less about years on a CV than about what you can move with a lean team and modern tooling. We work AI-first, and using current AI tools and agents in your daily work is second nature to you. That's what keeps us fast, keeps costs under control, and frees up budget for the bets that actually move the needle.
About Tortuga Sense
Brand and market: Live since April 2026, launched with our own SENSE DAYS event in Zug. Four product lines: ELEMENT (Daily Foundation & Nutritional Essentials), CORE (Balance, Regulation & Internal Stability), COGNITION (Clarity, Focus, Relax & Stress Resilience), REGENERATION (Cellular Renewal & Biological Resilience)
Product substance:Proprietary formulations built on clinically studied branded ingredients (PteroVita®, NEM® Eggshell Membrane, Ahiflower®, KSM-66 etc.), developed and manufactured with our pharma-grade Swiss partner (cGMP, ISO 9001, FSSC 22000, HACCP).
Channels: Our own D2C webshop plus B2B through physicians, therapists, pharmacies and studios, trained through our Deep Sense programme. personalises the customer experience and is hosted in Switzerland.
Markets: Germany is the current focus, further EU markets are ramping up in parallel, and we are in negotiation with a local team to run business and marketing for Asia.
Your responsibilities
Own brand, demand and marketing's contribution to revenue, and translate company strategy into a plan that prioritises rather than lists.
Set target segments, positioning, channel architecture and quarterly planning with clear priorities and trade-offs.
Run the channel mix across paid social, search, affiliate, creator and organic, including CAC, ROAS and contribution margin per channel, and the tracking, attribution and reporting behind them.
Rebuild how marketing works around current AI tools and agents, across content and creative production, research, localization, creative testing, lifecycle automation and reporting, and keep the stack current.
Evolve the “From Cell to Consciousness” brand world into something desirable and scientifically credible, across content, organic and paid social, and creator partnerships.
Own lifecycle marketing, email and automation, and the subscription model, with repeat purchase rate and LTV as your numbers and as a personalization lever.
Enable B2B marketing for practices, pharmacies, therapists and studios, integrated with the Deep Sense programme.
Scale Germany as the current focus market with EU markets in parallel, and steer a local partner team for Asia through brand guidelines and metrics rather than running it yourself.
Take over the marketing team from the COO, develop its members, refill the open position, manage agencies and freelancers, and own the budget. Marketing strategy sits with this role.
What you bring
Hands-on ownership of paid social, search and creator campaigns, fluent in CAC, LTV, ROAS and contribution margin, and in the analytics and attribution setup behind them.
Already works daily with current AI tools and agents, for content and creative, research, localization, automation and reporting, and can show concretely how this cut cost per output or increased speed.
Delivers personally, prioritizes under tight resources, and works without a large support apparatus.
Native or near-native English, written and spoken. English is our working language with partner teams, agencies and international creators, and you set the quality bar for everything we publish in it.
First leadership experience, or a clear readiness to lead and develop a small team and to steer agencies and freelancers.
This is a plus
Has helped build or scale a D2C, e-commerce or comparable subscription/consumer brand and carried responsibility for revenue or channel P&L.
Experience in more than one market, or in working with local partner teams through guidelines and metrics.
Background in supplements, nutrition, preventive health, longevity or health tech.
German skills, useful for our expansion into the German market, but not required. We won't trade English quality for it, and German is learnable on the job.
Bringing marketing experience for pharmacies, practices and studios, an understanding of health claims rules, or a network among creators and retail partners in the DACH region.
What awaits you
A real mandate: direction, standards and the next level are yours to set, with direct access to the CEO and the board.
You take decisions jointly with the CEO and the COO.
A motivated team and working foundations already in place, ready for you to take over and develop further.
An AI-first environment: budget and freedom to rebuild marketing processes from scratch, rather than defaulting to large teams and agency retainers.
Marketing budget, team leadership and development, and management of agencies and freelancers.
Growth potential: as marketing's contribution to revenue scales, so does the mandate, up to a full CMO scope.
Compensation consists of a base salary, plus a variable component discussed individually, whether performance-based, equity-based (VSOP), or a mix of both.
Purpose beyond the job: around 80% of chronic disease would be preventable, and we work on maintaining health rather than treating illness.
In your first 30 days, you take over the team from the COO and sharpen roles, complete a marketing audit, tighten positioning, and get clean tracking and attribution in place with a documented baseline per channel. A first AI workflow goes live in production, and you agree a prioritized twelve-month plan.
Within your first twelve months, you build a profitable core channel mix and a working lifecycle and subscription program. Germany is scaled and the first EU markets are running in parallel. Cost per content asset and time-to-campaign are down significantly against baseline, and CAC is falling against a healthy LTV.
Sound like you?
Then we would like to talk. Send us a few lines about yourself, two or three examples from your track record with the numbers behind them, and one AI workflow you have built or use every day. No formal cover letter required. Please apply in English.
For further questions, Haldemann is happy to help. You can reach him by email. jid5fbd027a jit0835a jiy26a