Global DTX Marketing Lead - PWS, Hybrid

ppLogitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. /p /brpLocation: Lausanne or Utrecht /p /brpWorking model: 2-3 days/week in the office (Hybrid) /p /brh3About the Team the Role /h3 /brpAs the Global DTX Marketing Manager, you will serve as the strategic lead for our global digital consumer ecosystem, focusing specifically on the Personal Workspace Solutions (PWS) category within Logitech’s DTX (Direct-To-Consumer) online channel. This global role is responsible for driving category-specific marketing strategy and defining the key audiences and strategies that fuel our growth. You will focus on the high-level development of holistic consumer journeys and the creation of scalable frameworks. You will own the strategic marketing roadmap for the PWS category within the DTX channel, ensuring that every touchpoint resonates with our target audiences and aligns with our broader organizational objectives. This role may require up to 15% travel for internal meetings, workshops or industry conferences (as required/needed). /p /brh3Your Contribution /h3 /brpBe Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. /p /brpIn this role you will work on: /p /brh3Marketing Strategy Audience Architecture /h3 /brul /brliDefine and segment key global audiences for the DTX channel, leveraging data insights to build tailored marketing strategies that drive engagement and conversion. /li /brliArchitect the long-term DTX marketing strategy and roadmap, ensuring alignment with commercial objectives and growth targets. /li /brliEstablish strategic frameworks for PWS consumer journey mapping, identifying critical touchpoints for audience acquisition and retention within the digital ecosystem. /li /brliLead upstream content strategy by defining the narrative requirements needed to resonate with specific PWS consumer personas on the DTX platform. /li /br /ul /brh3Global Leadership Framework Development /h3 /brul /brliDevelop scalable global playbooks and marketing frameworks that empower regional teams to activate local DTX campaigns effectively. /li /brliPartner closely with PWS Product Marketing teams to ensure DTX strategies are perfectly synchronized with global product launches and long-term category goals. /li /brliDrive cross-functional alignment between PWS Brand, Product, and Regional teams to ensure a unified marketing voice across all digital touchpoints. /li /brliOversee the global PWS DTX marketing calendar, prioritizing strategic initiatives that maximize category impact and audience growth. /li /br /ul /brh3Insights Performance Optimization /h3 /brul /brliAnalyze complex market data and consumer feedback to refine PWS audience definitions and optimize category-specific marketing strategies. /li /brliLead the implementation of a rigorous A/B testing culture focused on gaining strategic audience insights for the PWS category. /li /brliSynthesize performance metrics into actionable insights for executive leadership to influence future PWS business planning and investments. /li /brliMonitor the competitive landscape to identify emerging opportunities for strategic differentiation and PWS audience expansion within the DTC space. /li /br /ul /brh3Key Qualifications /h3 /brul /brliBachelor’s degree in Marketing, Communications, Digital Media, or related field (Master’s preferred) /li /brli5+ years in marketing, digital content strategy, or e-commerce (category/campaign management experience preferred). /li /brliPrior experience in eCommerce is preferred. /li /brliProven success launching, managing, and optimizing cross-channel campaigns and digital content /li /brliStrong collaborative skills with demonstrated ability to lead cross-functional, global teams /li /brliExpertise in consumer journey design, digital content best practices, and performance analytics /li /brliExcellent project management, creative briefing, stakeholder communication, and reporting skills /li /brliProactive, and assertive. /li /brliYou view yourself as an integral leader of the business, not a supporting cast member. /li /br /ul /brpAcross Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. /p /brpLogitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. /p /brpWe offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location. /p /brpAll qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. /p /brpIf you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at for assistance and we will get back to you as soon as possible. /p /brpWe’re truly global and want you to be too. Logitech has offices in over 30+ countries and our products are sold in over 100 countries worldwide. /p /p #J-18808-Ljbffr