Marketing B2B Specialist H/F 100% - 7 months assignment

Functieomschrijving
Description de l'entreprise

On behalf of an international organisation based in Lausanne, we are searching for a
Marketing B2B Specialist H/F 100% - 7 months assignment

Description du poste

• You are responsible for running Account-Based Marketing campaigns
• You create websites and landing pages in WordPress
• You develop compelling narratives and marketing content
• You translate insights and program features into clear, engaging and customer-centric narratives
• You identify testimonials, success stories and impactful learning experiences for promotional use
• You contribute to market analysis, campaign planning and performance reviews
• You work closely withe the digital marketing team to support campaign across paid media, SEO ad email marketing to enhance website traffic and user experience
• You use CRM and marketing automation tools (Pardot, Salesforce, Engagement Studio) to support strategies en ensure marketing activities are optimized
• You collaborate with production teams to develop promotional videos and multimedia assets (briefing, interviews, content review)

Profil recherché

• University degree in marketing, communications or business
• At least 3-4 years experience in a similar position with experience running ABM campaigns and creating websites and landing pages in WordPress
• Excellent copywriting and storytelling skills in English
• Strong project management skills
• Ability to turn complex information into a clear, simple and persuasive message
• Digital fluent and AI-savvy
• Available since September for a temporary assignment (maternity leave replacement)