Senior DTC eCommerce Manager

About Poderm

Poderm is a leading Swiss dermo-cosmetic brand specialising in nail and foot care, notably its flagship range of fungal nail treatments. We are developing our direct sales channel and are looking for a dynamic, results-oriented e-commerce expert to manage and grow our Shopify store.

The Role

You will be responsible for the entire Poderm Shopify DTC website: strategy, performance marketing, content, CRM, and P&L. You will work closely with product, regulatory affairs, creative teams, and our agency partners to deliver an optimal online customer experience and generate sustainable revenue growth.

Main Responsibilities

● Manage the entire Shopify store process: performance, UX, conversion, and growth

● Manage agency relationships for media campaigns on Meta and Google

● Manage email and SMS marketing campaigns via our CRM platform

● Deploy SEO strategy: technical, on-page, and content-driven organic growth

● Conduct A/B tests and CRO initiatives to continuously improve conversion funnel performance

● Manage the DTC P&L: CAC, LTV, ROAS, and gross margin targets

● Monitor KPIs using GA4, Shopify Analytics, and attribution tools

● Oversee content creation: product pages, UGC, and influencer partnerships

● Ensure all digital content complies with French and European health and cosmetics regulations

● Manage external agencies, freelancers, and internal stakeholders

Required Skills & Experience

● 7 to 10 years of DTC e-commerce experience, ideally in health, beauty, or dermo-cosmetics

● Proven hands-on expertise with Shopify, including the app ecosystem (reviews, subscriptions, loyalty, upselling, bundles)

● Strong performance marketing skills — Meta Ads, Google Ads, TikTok Ads

● Proficiency with email and SMS marketing tools (Klaviyo, Omnisend, or equivalent)

● Solid SEO skills — technical, on-page, and content strategy

● CRO expertise — A/B testing, landing page optimisation, conversion funnel analysis

● Experience managing P&L — CAC, LTV, ROAS, gross margin

● Proficiency with analytics tools — GA4, Shopify Analytics, attribution platforms

● Experience managing content creation and influencer or KOL partnerships

● Bilingual in French and English (written and spoken)

Ideal Profile

An e-commerce professional, results-oriented and comfortable with data, possessing deep Shopify expertise and solid experience in the French health and beauty market. Skilled in managing paid advertising campaigns as well as briefing a creative team. Bilingual, autonomous, and passionate about developing a premium DTC brand

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About Poderm

Poderm is a leading Swiss dermo-cosmetic brand specialising in nail and foot care solutions, including its flagship fungal nail treatment range. We are growing our direct-to-consumer channel and are looking for a driven, commercially minded e-commerce expert to own and scale our Shopify store.

The Role

You will have full ownership of Poderm's Shopify DTC website — from strategy and performance marketing to content, CRM, and P&L. You will work cross-functionally with product, regulatory, creative teams and agency partners to deliver a premium online customer experience and drive sustainable revenue growth.

Key Responsibilities

● Own the end-to-end Shopify store — performance, UX, conversion, and growth

● Manage the agency relationships for media campaigns across Meta, Google

● Manage email and SMS marketing via our CRM platform

● Drive SEO strategy — technical, on-page, and content-led organic growth

● Run A/B tests and CRO initiatives to continuously improve funnel performance

● Own the DTC P&L — manage CAC, LTV, ROAS, and gross margin targets

● Report on KPIs using GA4, Shopify Analytics, and attribution tools

● Brief and oversee content creation — product pages, UGC, and influencer partnerships

● Ensure all digital content complies with French and EU health and cosmetic regulations

● Manage external agencies, freelancers, and internal stakeholders

Required Skills & Experience

● 7–10 years of DTC e-commerce experience, ideally in health, beauty, or dermo-cosmetics

● Proven hands-on Shopify expertise, including apps ecosystem (reviews, subscriptions, loyalty, upsell, bundles)

● Strong performance marketing background — Meta Ads, Google Ads, TikTok Ads

● Proficiency in email and SMS marketing tools (Klaviyo, Omnisend, or equivalent)

● Solid SEO skills — technical, on-page, and content strategy

● CRO expertise — A/B testing, landing page optimisation, funnel analysis

● P&L management experience — CAC, LTV, ROAS, gross margin

● Proficiency in analytics tools — GA4, Shopify Analytics, attribution platforms

● Experience managing content creation and influencer or KOL partnerships

● Fully bilingual in French and English — written and spoken (non-negotiable)

Ideal Candidate

A commercially driven, data-savvy e-commerce professional with deep Shopify expertise and a strong track record in the French health and beauty market. Equally comfortable running paid media campaigns and briefing a creative team. Fully bilingual, autonomous, and passionate about building a premium DTC brand

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