Executive Director, Channel Strategy and Digital Innovation

ph3Summary /h3 pLocation: Basel, Switzerland or East Hanover, United States (see separate posting) /p pRelocation Support: This role is based in Basel, Switzerland. Novartis is unable to offer relocation support: please only apply if accessible. /p pImagine shaping how one of the world’s leading pharma companies connects with audiences across every digital touchpoint. /p pThe Executive Director of Corporate Channel Strategy Digital Marketing Innovation is a senior leader responsible for building a connected digital ecosystem that brings together corporate channels, AI-enabled marketing capabilities, intelligent experiences, and emerging technologies to strengthen discoverability, trust, engagement, and business value across human and AI-mediated environments. This role leads the strategy, governance, experimentation, optimization, and innovation agenda for corporate-owned channels, including global web platforms, visibility, social ecosystems, emerging AI interfaces, and digital experience infrastructure. Operating at the intersection of strategy, innovation, analytics, and technology, they lead the development of integrated digital marketing frameworks (across owned and paid), builds omnichannel capability, and ensures performance-driven content delivery to priority audiences utilizing AI, SEO, and AEO. /p pThis is a business-critical, future-forward leadership position designed to build and scale a modern channel ecosystem that delivers impact at speed and at scale. You’ll bring the full power of omnichannel marketing, performance data, platform thinking, and digital storytelling into a unified strategy to elevate corporate brand relevance, marketing ROI, and our reputation as an innovative medicines company. /p h3About The Role /h3 h3Key Responsibilities /h3 ul liDefine and execute the global strategy for corporate digital channels and audience engagement. /li liBuild AI-enabled digital experiences that improve personalization, discoverability, and stakeholder impact. /li liLead omnichannel marketing initiatives across web, social media, email, and emerging platforms. /li liDrive digital innovation through experimentation, performance optimization, and scalable operating models. /li liOversee enterprise marketing technology platforms, analytics capabilities, and channel governance. /li liChampion responsible adoption of artificial intelligence technologies to enhance marketing effectiveness. /li liEstablish measurement frameworks that connect digital performance to business and brand outcomes. /li liLead and develop a high-performing global team while advancing digital transformation. /li liEnsure every digital touchpoint reflects our brand identity, accessibility principles, and compliance standards while pushing boundaries on creativity and UX. /li liLead the identification, evaluation, implementation and governance of AI technologies that enhance corporate marketing effectiveness, predictive intelligence, and operational excellence /li /ul h3Essential Requirements /h3 ul li(Prof.) Bachelor’s degree required; advanced degree preferred in marketing, communications, business, or related field. /li liExtensive experience leading digital marketing, omnichannel strategy, and performance-driven initiatives within global matrixed organizations. /li liExecutive presence and proven ability to lead global, cross-functional teams and agency partners. /li liProven success driving digital transformation, channel modernization, and enterprise-scale innovation programs. /li liStrong expertise in marketing technology platforms, analytics, and digital experience optimization as well as AI and emerging technology fluency and willingness to train others on AI enablement /li liDemonstrated ability to translate data and insights into measurable business and brand impact. /li liStrong grasp of modern MarTech stacks, analytics platforms (e.g., GA4, Adobe, Sprinklr), and campaign integration. /li liExpertise in channel mix optimization, media planning, UX design, GEO, AEO, SEO, content syndication, and digital compliance. /li /ul h3Benefits Rewards /h3 ul liAt Novartis, we’re committed to reimagining medicine together - and rewarding the people who make it happen. /li libExpected Annual Base Salary Range for role: CHF 159.600 - 296.400 /b /li liThe base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and upon joining Novartis will be reviewed periodically. /li liThe rewards of being part of our team go far beyond base pay and incentives. We also offer a variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs. In addition, we provide flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave. /li liIn addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters. Long-term equity awards granted at group level may also be part of your package. Further details will be provided during the application process. /li liRead our brochure to learn more about our global total rewards offering: /li liNote: Benefits and compensation may vary by country and are subject to local legal requirements, including provisions of collective bargaining agreements where applicable. A full overview of your compensation package, including any relevant collective bargaining agreement details applicable to your role based on your employment location and Novartis employer entity, will be communicated separately to you during the application process. /li /ul h3Commitment To Diversity And Inclusion /h3 pNovartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. /p h3Accessibility And Accommodation /h3 pNovartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to receive more detailed information about the essential functions of a position, please send an e-mail to and let us know the nature of your request and your contact information. Please include the job requisition number in your message. /p h3Why Novartis: /h3 pHelping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? /p h3Benefits and Rewards: /h3 pLearn about all the ways we’ll help you thrive personally and professionally. /p pRead our handbook (PDF 30 MB) /p /p #J-18808-Ljbffr