Global Marketing Manager nākd. and TREK - Temporary for 7 months

pLotus Bakeries is seeking an experienced and hands-on Global Marketing Manager to provide maternity cover for the nākd. and TREK brands within the Natural Foods division. /ppIn this role, you will lead the day-to-day global management of both brands, ensuring seamless execution of the annual brand plans, innovation roadmap and market expansion initiatives. You will work closely with local marketing, commercial, innovation and RD teams to maintain momentum behind two of our fastest-growing healthy snacking brands. /p pYou have a direct reporting line to the Global Brand Director Natural Foods and lead the nākd. and TREK team (two Brand Managers in Baar, one Innovation Manager in the UK). /p pThe successful candidate will be able to quickly establish credibility, manage multiple stakeholders and deliver impact from day one in a fast-paced international FMCG environment. /ppYour main responsibilities will be: /p pbBrand Leadership /b /p liAct as interim global brand owner for nākd. and TREK. /li liEnsure delivery of annual growth objectives and strategic priorities. /li liMaintain consistent brand positioning and communication across markets. /li liSupport local teams in driving penetration, awareness and brand engagement. /li pbInnovation Portfolio Management /b /p liLead ongoing innovation and renovation projects from concept through launch. /li liCoordinate cross-functional teams to ensure timely execution of agreed pipelines. /li liSupport portfolio optimization initiatives across key markets. /li liMonitor launch performance and identify opportunities for improvement. /li pbGlobal Activation Campaign Execution /b /p liDrive execution of global brand campaigns and marketing initiatives. /li liDevelop and adapt marketing tools, guidelines and activation assets for local markets. /li liEnsure best-in-class brand activation across digital, social media, e-commerce and retail channels. /li liShare learnings and best practices across international markets. /li pbMarket Commercial Support /b /p liPartner with country teams to accelerate growth in focus markets. /li liSupport commercial teams with category insights, sell-in tools and growth opportunities. /li liMonitor brand performance, consumer trends and competitive activity. /li liTrack marketing effectiveness and recommend actions to maximise ROI. /li pbStakeholder Management /b /p liBuild effective working relationships with teams across Marketing, Sales, RD, Finance and Supply Chain. /li liAct as the key point of contact for global nākd. and TREK initiatives. /li liEnsure smooth communication and alignment between global and local stakeholders. /li liPrepare comprehensive handover documentation for the returning manager. /li pTo be able to achieve the above and be successful in this role we believe you need to have: /p liA relevant academic background in the form a Master’s degree in a business-focused field. Any additions in marketing are considered a plus. /li liYou have a personal affinity with healthy snacking, allowing you to bring passion and commitment for the products to the table. This passion is strengthened by your skills in bringing ideas to life and ability to build trust and confidence within your stakeholders. /li liYou combine a hands-on attitude with a curiousity to learn with the talent to think strategically and driving results on both short and long-term. /li liYou feel at ease in a multicultural and quickly changing environment, where you are able to collaborate and communicate on all levels. Fluency in English is a must. /li