Marketing Lead

ph3Your mission /h3 pAtAVIAN, our mission is clear: we stop fires before they start. Our infrared camera systems and AI-driven monitoring help industrial companies detect abnormal heat early, prevent fire risk, protect assets, and avoid costly downtime. /p pWe have reached product-market fit. We have the product, the proof, and strong customer demand. Now we need the marketing engine. /p pAs Marketing Lead, your mission is to build an AI-forward marketing function that helps AVIAN scale to $10M+ ARR. This is not a traditional marketing role. We are not trying to hire a large team or manage a network of agencies. We want one exceptional operator using AI agents, automation, and sharp positioning to do the work of a small team. /p pYou will own the 1-to-many growth engine: brand authority, demand generation, content, website conversion, lifecycle marketing, event amplification, and AI-driven outbound support. /p pYou will: /p ul liBuild AVIAN’s AI-forward marketing operating model from the ground up. /li liOwn LinkedIn, founder-brand content, and high-signal thought leadership for industrial fire prevention, insurance, and manufacturing. /li liUse AI workflows to create programmatic content at scale across customer stories, vertical pages, SEO/AIO pages, outbound assets, and sales enablement. /li liBuild AI-driven outbound research and enrichment workflows for priority accounts, sectors, and buying committees. /li liDesign lifecycle automation beyond standard nurture, including lead scoring, reactivation, segmentation, trigger-based campaigns, and sales handoff. /li liImprove AVIAN’s website conversion, landing pages, SEO, and AI-search visibility. /li liTurn trade fairs into pipeline through pre-event targeting, content, booking flows, on-site support, and post-event follow-up. /li liBuild and manage lean growth experiments across paid, organic, email, content, and partner channels. /li liWork closely with sales to convert marketing activity into qualified pipeline and revenue. /li liTrack what works, cut what does not, and build repeatable systems. /li /ul pThis is a hands-on IC role. You will write, build, automate, launch, analyze, and improve. /p h3Your profile /h3 pYou are a mid-to-senior marketing operator who ships. You know how to build when there is no playbook, and you have already used AI to replace manual marketing work in production. /p pMust-haves: /p ul liExperience as a #1 or #2 marketing hire at a B2B startup, ideally in deep-tech, industrial SaaS, hardware-enabled SaaS, IoT, insurance-tech, or a related category. /li liProven track record building pipeline in a startup or scale-up environment. /li liEvidence of agentic AI workflows in production, not just prompting or experimentation. /li liAbility to demo AI workflows you have shipped, such as outbound research agents, enrichment pipelines, programmatic content systems, lifecycle automation, custom GPTs, Claude projects, Clay workflows, Lindy agents, n8n automations, or similar. /li liPublic evidence of an AI-native marketing point of view, such as writing, side projects, GitHub, Loom walkthroughs, shipped tools, or documented workflows. /li liStrong content ability across positioning, landing pages, LinkedIn, founder voice, email, and sales enablement. /li liStrong demand-generation instincts across inbound, outbound support, events, lifecycle, and conversion. /li liHands‑on experience with HubSpot or similar CRM and marketing automation systems. /li liAbility to operate without a large team, agency layer, or perfect process. /li liStrong analytical discipline and clear ROI thinking. /li liHigh ownership, direct communication, and bias for action. /li liFluent English. /li /ul h3Nice‑to‑haves /h3 ul liExperience marketing to manufacturers, plant managers, safety teams, maintenance leaders, insurers, brokers, or industrial operators. /li liExperience in industrial IoT, fire prevention, predictive maintenance, machine vision, automation, safety tech, or hardware-enabled SaaS. /li liExperience with SEO, AIO, programmatic landing pages, paid search, paid social, and conversion optimization. /li liExperience planning and executing trade fair marketing. /li liGerman language skills. /li liBased in Zurich, Europe, or a major US industrial hub. /li /ul h3Why us? /h3 pAVIAN is building a new category in industrial fire prevention. Our product protects real facilities, real assets, and real people. The impact is immediate, measurable, and operationally critical. /p pYou will join at the right stage: product-market fit is proven, customer demand is real, and the commercial organization is ready to scale. This is the opportunity to build a modern marketing function from scratch, with AI at the center rather than bolted on afterward. /p pWhat we offer: /p ul liDirect reporting line to the CEO. /li liFull ownership of AVIAN’s marketing engine. /li liOpportunity to build an AI-forward function that replaces the work of a small team. /li liClear mandate to create pipeline, brand authority, and repeatable growth systems. /li liCompetitive compensation. /li liPerformance-based variable compensation tied to pipeline and ARR milestones. /li liEquity participation. /li liBudget authority for tools, experiments, events, and selective external support. /li liFlexible, high-trust working model. /li liInternational team with a clear mission and strong customer focus. /li liOpportunity to help scale AVIAN to $10M+ ARR and beyond. /li /ul h3AVIAN Way /h3 ul liClarity, ownership, speed. Everyone owns outcomes end-to-end. /li liFail fast, fix faster. We learn quickly and improve continuously. /li liRadical transparency. Shared knowledge, open decisions, constant feedback. /li liGlobal and focused. International team, customer-obsessed, real-world impact. /li /ul pAVIAN is an equal-opportunity employer. We welcome applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Reasonable accommodations are available upon request. /p /p #J-18808-Ljbffr