Digital Marketing Manager

pbJOB PURPOSE /b /ppMGI Luxury Group, located in Bienne, Switzerland, is an international and innovative company of Movado Group, Inc. which is a prestigious manufacturer and marketer of luxury and fashion timepieces under the Movado, Concord, EBEL, Olivia Burton, MVMT, Hugo Boss, Coach, Lacoste, Tommy Hilfiger, and Calvin Klein brands. Our products are recognized for their competitive edge in the luxury/fashion market. The working environment of Movado Group, Inc. is entrepreneurial, people-oriented, dynamic, and fast-growing. /ppTo reinforce our E-commerce team, based in Bienne, we are looking for a: /ppbDigital Marketing Manager (100%) /b /ppThe Digital Marketing Manager is responsible for defining and delivering digital marketing and e-commerce initiatives that strengthen brand presence, support customer engagement, and drive online sales across key retail platforms, with a strong focus on Amazon EU. The role takes a holistic approach to digital marketing, spanning campaign planning, content coordination, digital merchandising, full budget ownership, and performance analysis. /ppAlongside its core responsibilities, the role also includes strategic oversight of marketing and e-merchandising activities across selected Middle East e-commerce channels. /ppIn this role, your main responsibilities will include: /ppbJOB RESPONSABILITIES /b /ppbStrategy, Planning Budget Ownership /b /plipDefine and implement digital marketing and e-commerce strategies aligned with brand and commercial objectives across Europe, with additional strategic oversight for the Middle East. /p /lilipHold full ownership of the annual digital marketing and e-commerce budget across EU and ME, including planning, allocation, phasing, and in-year optimization. /p /lilipTranslate broader marketing and commercial plans into clear digital, media, and marketplace priorities. /p /lilipShape strategies based on both advertising performance and underlying retail performance to ensure commercial impact. /p /lipbStakeholder Partner Management /b /plipAct as the primary point of contact for Amazon advertising stakeholders, managing ongoing relationships, joint business discussions, and campaign planning. /p /lilipMaintain close alignment with Amazon retail performance to inform strategic decisions, media investment, and merchandising priorities. /p /lilipCollaborate with internal stakeholders across brand, product, and regional teams to align objectives and execution. /p /lilipShare campaign results, performance insights, and strategic recommendations with higher management, supporting decision-making and responding to business needs. /p /lipbCampaigns, Content Activation /b /plipPlan and oversee digital marketing campaigns across key retail platforms, ensuring consistency in messaging, timing, and brand expression. /p /lilipCoordinate digital content and marketplace activations that support brand storytelling, launches, and key commercial moments. /p /lilipEnsure paid and organic initiatives work together to support visibility, engagement, and sales objectives. /p /lipbE-commerce Digital Merchandising /b /plipOversee e-commerce marketplace presence, including product content, brand presentation, merchandising priorities, and seasonal activations. /p /lilipEnsure product listings are accurate, compelling, and aligned with brand guidelines and SEO best practices. /p /lilipEnsure products are presented in the most effective way across e-commerce platforms, optimizing category placement, product visibility, and conversion paths. /p /lilipApply a strong understanding of Amazon’s ecosystem to guide content, merchandising, and campaign execution across marketplaces. /p /lipbPerformance, Insights Reporting /b /plipMonitor digital and e-commerce performance across channels, balancing brand, media, and retail KPIs. /p /lilipAnalyze trends in traffic, engagement, and sales to inform optimization and future planning. /p /lilipUse customer feedback, retail signals, and marketplace insights to continuously refine strategies and execution. /p /lipbContinuous Improvement /b /plipStay informed on digital marketing, e-commerce, and online retail trends, with a strong focus on Amazon developments. /p /lilipIdentify opportunities to enhance customer experience, content quality, and marketplace execution. /p /lilipContinuously evolve approaches based on insights, market dynamics, and business priorities. /p /lipbREQUIREMENTS /b /ppbEducation /b /plipBachelor’s degree in Marketing, Business, Communications, or a related field. /p /lipbExperience /b /plip5+ years of experience in digital marketing and e-commerce, ideally within a consumer, fashion, or retail-driven environment. /p /lilipProven experience managing significant annual budgets and planning full-year digital strategies. /p /lilipStrong hands-on experience with Amazon, including advertising, merchandising, and retail performance dynamics. /p /lipbSkills /b /plipStrong understanding of digital marketing, content, and e-commerce merchandising. /p /lilipFamiliarity with Amazon marketplace fundamentals, including advertising levers, content standards, and retail performance drivers. /p /lilipAbility to translate performance data into clear, actionable insights to support decision-making. /p /lilipStrong stakeholder management and communication skills. /p /lipbTools /b /plipStrong working knowledge of Excel. /p /lilipBasic familiarity with Adobe Creative tools (e.g. Photoshop, Illustrator). /p /lipIf working in a dynamic and international environment motivates you and your skill set matches this job description, then we would like to hear from you. Please submit your application, with your CV and a short cover letter. /ppbWHAT WE OFFER /b /plipA dynamic, respectful, and international environment /p /lilipA supportive and positive team /p /lilipFlexible working hours /p /lilipHybrid working (2 days home office per week) /p /lilipHealth insurance contribution /p /lilipCentral location, close to the train station /p /lipIf this position motivates you and your skill set matches this job description, then we would like to hear from you! /ppbMGI Luxury Group Sàrl /b /ppFor more information about our company, visit us on /p