Senior Associate – Marketing Technology Specialist

section id="hero" p p h1Senior Associate – Marketing Technology Specialist /h1 Grow here. Go further. /p /p /section article id="introduction" p p p h2bYour Team /b /h2 pWe are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic, fast-paced environment.brAt PwC Switzerland, you will play a critical role in building a future-ready, AI-enabled marketing organization, working closely with Strategic Marketing, Corporate Communications and directly with the business as well as specialist teams in Marketing Operations on- and offshore to deliver scalable, high-quality, and impactful marketing.brThis role sits at the heart of Marketing Operations, combining technology, data, and AI to enable business growth and operational excellence. /p /p p p p Zürich /p p As per agreement /p p 100% /p p Internal Firm Services /p p Everyone welcome /p p ID: WD /p /p /p /p /p /article section id="impact-skill" p p h2bYour Impact /b /h2 ulliDefine and own the marketing technology strategy and roadmap aligned with FY27 priorities /liliLead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform) /liliPartner with IT to re-architect and optimise the marketing data foundation and data architecture /liliDrive the implementation of an AI-enabled, agent-driven marketing operating model across all activities /liliEnable scalable, high-quality marketing execution through automation, standardisation, and AI /liliLead the development and optimisation of CRM, CMS, marketing automation and digital platforms /liliPartner with Data Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights /liliCollaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing /liliEnable business-led marketing activation through self-service tools and scalable technology solutions /liliManage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners) /liliDrive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools) /li /ul /p p h2bYour Skill Set /b /h2 ulli6–8+ years of experience in marketing technology, digital platforms, or marketing operations /liliProven experience in implementing and managing martech ecosystems (CRM, CMS, automation, data platforms) /liliStrong understanding of data architecture and data-driven marketing, AI and automation in marketing, B2B marketing and campaign activation /liliExperience working with cloud-based platforms and integrated tech stacks /liliExcellent stakeholder management and communication skills /liliAnalytical mindset with a focus on scalability, efficiency and performance /liliAbility to work in a fast-paced environment and drive change across teams /liliFluent in English, German is a strong advantage /li /ul /p /p /section section id="benefits" p h2Your Benefits /h2 p p Hybrid Flexible Working Model Our work model enables you to spend part of your time working in the office and part at home (provided this is your preference) – unless you’re at your clients’ premises, which is of course always the priority. This approach allows you to tailor your schedule to your personal working style. /p p Learn and Grow Our learning and development approach helps you gain valuable skills and knowledge to advance your career, not just at PwC. We offer a variety of internal and external courses for training and upskilling. Identify your strengths and areas for improvement and gain new skills to achieve your professional goals. You’ll build confidence, enhance your job performance, and take your career to the next level. /p p Sustainable Performance PwC is committed to creating an environment of sustainable performance. We therefore offer a range of resources such as sustainable performance workshops, self-leadership trainings, resilience and mindfulness sessions, nutrition webinars, and yoga courses. /p p Vacation and Leave From maternity, paternity, and adoption leave to vacation and paid leave, we know it’s essential to take time away from work. At PwC, you can enjoy a variety of leave options to recharge, relax, or achieve personal milestones. /p p Volunteering Are you passionate about doing good and making a difference? That’s great, because so are we at PwC. We encourage you to participate in volunteer work by offering paid time off for volunteering activities. Our Corporate Sustainability programmes help you find purpose and fulfilment while working with us. /p p My Benefits Portal Introducing our special offers and discount platform! With this platform, you’ll have access to exclusive deals and discounts on a variety of products and services. Whether you’re looking for the latest fashion trends, the hottest tech products, or the best travel packages, our platform offers something for you. /p /p /p /section section id="contact" p h2b /section /p /b