Head of Retail Vans

pbVANS /bis looking for an exceptional bHead of Retail /bto join our team based in Stabio, Switzerland. /ppbLet’s Talk about the Role /b /ppThe bHead of Retail /b is accountable for delivering retail revenue and profitability for the brand across EMEA, translating the brand strategy into commercially impactful consumer led retail execution. /ppThe role sits within the retail organisation embedded in the brand and owns the end-to-end retail commercial plan, ensuring that every in-store experience is aligned to brand intent, drives conversion and delivers against financial targets. /ppbHow You Will Make a Difference /b /ppYou will achieve this by: /ppbRetail Commercial Ownership /b /pliPartner with key members of the Vans LT to define retail LRP goals aligned with GM and VP Retail. /liliDeliver retail revenue, margin and contribution targets for the brand /liliTranslate brand and financial goals into a clear retail trading plan in partnership with functions (Planning, Merch Brand), and ensure these are reflected in the financial plan and forecast. /liliLead the Retail SOE to make in season trading decisions to maximise performance for full price and outlet including agile inventory decisions. /lipbGo to Market Seasonal Execution /b /pliLead the retail go to market process, ensuring alignment with store concept and tiering. /liliOwn the retail commercial calendar anchored in key consumer moments e.g. seasonal peaks, campaigns, and local trading moments, defining seasonal priorities, product focus and storytelling in stores. /liliLead the definition of store tiering (based on consistent logic across brands) in partnership with planning and store operations aligned with brand intent. /lipbCustomer Experience /b /pliOwn the end-to-end store customer experience aligned with brand strategy. /liliElevate service models aligned to key commercial moments and product stories. /liliEnsure strong brand expression through VM quality, store environment, and storytelling excellence. /liliMaintain regular field presence, including joint store visits with District Managers, to observe execution, coach leadership behaviours, and stay connected to store reality. /lipbFleet Strategy /b /pliPartner with the brand team to define and develop store concepts aligned to the role of OO retail in the marketplace. Define the role of each store within the marketplace aligned to the tiering model. /liliPartner with Finance, Real Estate, and field leaders to drive investment decisions and support lease negotiations. /liliOversee the full store lifecycle (openings, closures, relocations) aligned with the brand’s distribution strategy. /lipbSkills for Success /b /ppYou are a strategic retail leader with the ability to shape, scale, and elevate a modern brand experience across diverse markets. You bring: /pli10+ years of retail leadership experience ideally within global organizations. Background in global consumer, lifestyle, or fashion brands with complex and fast‑paced retail environments. /liliExceptional collaboration and influencing capabilities, with proven experience engaging and aligning senior stakeholders across Brand, Planning, Marketing, Merchandising, Finance, and Digital. /liliDemonstrated ability to deliver commercial results with the ability to balance brand equity, consumer experience, and financial performance. /liliExperience in retail network expansion, portfolio optimization, and the development of innovative store concepts. /liliFluency in English; additional European languages are considered an advantage. /lipbAbout VF /b /ppVF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com /ppbWhat’s in it For You /b /ppWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. /plipA supportive feedback-based culture where respect and integrity guide us in what we do /p /lilipAn inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together /p /lilipBe part of an iconic lifestyle brand in a multi brand, multi countries organization /p /lilipOn site gym offering health and well-being initiatives /p /lilipA discount card with 50% on all VF brands /p /lilipBreak out areas offering complimentary hot drinks /p /lipbFree to Be, Inclusion Diversity /b /ppAs an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. /ppIf you like what you have read and want to join our team then we would like to hear from you! /pR-