StellenbeschreibungRole Overview: The Head of Merchandising defines and drives the global merchandising strategy across all product categories, ensuring alignment between brand vision, consumer demand, commercial objectives and market opportunities. The role is responsible for shaping a compelling and profitable product offering, leading assortment architecture, pricing strategy, collection planning and go-to-market execution. Acting as a key partner to Design, Product Development, Production, Sales and Regional teams, the Head of Merchandising ensures that collections are commercially successful, brand-consistent and tailored to the needs of different markets and distribution channels. This role contributes to the definition of long-term product and business strategies, driving sustainable growth, profitability and market relevance. Key Responsibilities: Merchandising Strategy Collection Architecture Define and lead the global merchandising strategy, translating business objectives into actionable collection plans. Establish the seasonal product architecture, ensuring a balanced assortment across categories, price points, customer segments and distribution channels. Drive collection planning and category performance, identifying growth opportunities and product gaps. Ensure consistency between brand positioning, consumer expectations and commercial targets Product Development Cross-Functional Leadership Partner closely with Design and Product Development teams throughout the collection creation process to ensure the optimal balance between creativity, innovation and commercial performance. Provide strategic guidance from concept development through final product selection and market launch. Lead cross-functional decision-making on product range, category priorities and assortment optimization. Participate in key product reviews, fittings and milestone meetings to ensure alignment with merchandising objectives. Pricing Commercial Performance Define and oversee the global pricing strategy, ensuring competitiveness, profitability and consistency across regions and channels. Analyze cost structures, margins, mark-ups and pricing opportunities to maximize business performance. Monitor and evaluate product performance through sell-in, sell-out and inventory analysis, driving corrective actions when required. Develop strategic recommendations based on market trends, consumer insights and business performance indicators. Market Intelligence Consumer Insights Lead competitive benchmarking and market analysis to identify emerging trends, opportunities and risks. Leverage consumer insights, sales data and regional feedback to continuously refine product strategies. Ensure regional market needs are incorporated into collection development while maintaining global brand consistency. Go-to-Market Commercial Activation Oversee the merchandising aspects of collection launches and seasonal go-to-market strategies. Lead collection presentations to Sales, Buying and Regional teams, ensuring clear communication of product strategy, key stories and commercial objectives. Drive the development of merchandising tools, product training materials and seasonal guidelines to support market execution. Partner with commercial teams to optimize buying decisions and maximize sell-through performance. #J-18808-Ljbffr
