Marketing Manager

The Role

Help us build the operating system for human longevity.

Virtusan is a Swiss-based longevity ecosystem at the intersection of science technology and premium real-world experiences. We connect data behaviour and environments so people can live longer better lives. Were a small team and offer real ownership from day one.

We need someone who owns their work completely: sets the direction writes the copy reads the data and adjusts without waiting to be asked.

This is not a coordination role. Youll define how Virtusan communicates across every channel we operate and youll be accountable for the results. Youll report directly to our Managing Director.

Tasks

What Youll Own

Product messaging

• Lead value proposition development across our portfolio: smart ring app red light therapy devices and future products
• Own B2C messaging across segments: app users ring buyers health-conscious early adopters
• Test and iterate messaging based on engagement data in close partnership with the product team

Website and e-commerce

• Own our website and updates across launches campaigns and seasonal priorities
• Manage and optimise our Shopify store: product launches descriptions landing pages conversion elements
• Support fulfilment and logistics setup ahead of our US market launch
• Spot and fix proactively what isnt working

App marketing

• Own App Store and Play Store positioning: listings keywords visuals download and activation performance
• Drive ranking and conversion improvements through systematic testing
• Support app launches and in-app messaging

Content marketing

• Define and own content strategy across YouTube email and in-app touchpoints
• Run our YouTube channel (80K subscribers): scripting briefing publishing optimisation audience engagement
• Develop written content newsletters blog posts web copy that builds positioning and drives acquisition
• Own the content calendar; at a later stage reactivate additional social channels
• Plan write and execute lifecycle and campaign emails via Brevo. Own subscriber growth and funnel touchpoint quality.
• Test & iterate and report on performance across activities with your own conclusions.

Requirements

• 6 years of hands-on digital marketing in a B2C product or B2B SaaS context with ownership of outcomes
• Proven ability to develop product messaging strategy not just execute it
• Strong copywriting in English across formats: email long-form short-form UX copy video scripts
• Experience with GenAI tools and AI-assisted/automated marketing flows
• Data-driven: you track results form conclusions and adjust without being prompted
• Takes ownership: makes well-reasoned calls independently rather than waiting for direction. Moves toward problems not around them.
• Based in EU timezone working as an independent contractor

The following are strong advantages:

• YouTube experience: strategy scripting or channel management at scale
• App marketing experience
• Fluency in wellness fitness and longevity topics
• B2B marketing exposure in premium or professional services
• Previous experience in Performance Marketing
• Fluency in German

Send your resume with examples of work youve led: email campaigns app marketing campaigns YouTube content or messaging strategy.

Employment Type : Freelance
Experience: years
Vacancy: 1